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Coremetrics Appoints Michael Levine as Managing Director of Strategic Services

Industry Veteran Joins Leading Provider of Marketing Analytics Solutions to Help Clients Apply LIVE Profile Data for Achieving Maximum Online Business Performance

Burlingame, CA – March 31, 2003 – Coremetrics™, the leading web services provider of marketing analytics solutions, today appointed Michael Levine as managing director of strategic services. Levine brings nearly ten years of management experience to the Coremetrics team, and has provided strategic leadership to many Fortune-class companies surrounding merchandising, campaign management, Web site effectiveness and multi-channel CRM strategies. As managing director of strategic services, Levine will oversee a team of e-business experts tasked with ensuring that clients extend their analysis of customer behavior from day-to-day operational usage into strategic initiatives. Coremetrics services over 100 distinguished brands online, and provides the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to provide perfect knowledge of the online channel.

"We've distinguished ourselves in the marketplace by offering a market-leading solution that consistently delivers real results to our clients in the form of increased profitability for their online channels," said Scott Kauffman, chairman of Coremetrics. "Led by Michael Levine, our team of experts will further exploit the tremendous potential of our profile-based online customer and visitor data by helping clients identify market trends, take advantage of immediate impact initiatives, and re-orient their organizations to take full advantage of this very powerful, new paradigm of marketing, merchandising, and multi-channel analysis. We are excited to have Michael join the team as he brings to bear his considerable experience in making clients successful."

Prior to joining Coremetrics, Levine worked as a marketing consultant with a range of Fortune 500 companies, including Servicemaster, where he provided strategic leadership on a range of online and offline marketing programs, and led planning efforts for CRM and retention-based marketing programs. Additionally, Levine worked with Reliant Resources, where he provided strategies for marketing the company's services and improving online acquisition efforts. Prior to Reliant Resources, Levine was vice president of business development at MyHomeKey where he managed a staff of professionals and participated in all decisions regarding retailing, merchandising and site production. Over the course of his career, Levine has held business development roles at both high technology and financial institutions including Myplay, which was acquired by Bertelsmann, and eBay, where he crafted strategic alliances and co-marketing relationships with both online and offline companies.

"I am excited to join Coremetrics at a time when the market is clearly recognizing the company's key role in helping top brands in e-business achieve their online goals. Coremetrics has built a great reputation for its track record of client success, and I'm looking forward to becoming part of that winning solution," said Michael Levine, managing director of strategic services at Coremetrics. "Our clients have already experienced tremendous success with the Marketforce service, and also recognize the near-infinite potential found in our profile-centric data stores. With the help of our Strategic Services Group, they will realize this potential in the form of highly focused and impactful strategic business initiatives."

The Strategic Services Group is dedicated to maximizing online business performance for Coremetrics' rapidly growing list of Fortune-class clients. Working closely with clients, the group provides insights into areas that most effectively leverage the rich data from the Coremetrics' platform such as customer segmentation, merchandising, and cross-selling, as well as email, acquisition and multi-channel marketing design. Engagements are designed to assist clients in extending their analysis of customer data from day-to-day operational usage into strategic initiatives with transforming impact.

Representative engagements include business analysis and assessments focused on identifying key areas for both site design and marketing enhancements, helping customers reach specific conclusions based on the LIVE Profile data, and delivering tactical follow-up recommendations in a short time frame. For deeper analysis, the group offers online business optimization engagements that focus on targeted operational analyses that yield the greatest impact, and can be delivered in conjunction with the customer's team, or fully outsourced to the Strategic Services Group. Uniquely designed performance, management and training engagements help executives identify and define key performance indicators to drive organizational alignment. And as sophisticated companies move to integrate insight from the online channel into their overall business, the Strategic Services Group has a range of offerings help customers drive offline performance through the strategic use of integrated multi-channel data. Through its full range of offerings, the group is committed to making its clients measurably successful.

According to Forrester, clients with Web analytics solutions are beginning to ignore technology-focused messages and ask for help defining metrics that mean something. Also, by focusing on a reduced set of highly specialized analyses, clients avoid the 'drowning in data' effect induced by tools with hundreds of pre-packaged reports.

"Coremetrics' Strategic Services Group has provided tremendous value to Eddie Bauer in the form of specific insights for improving our business and strategic recommendations that impact the way we operate internally," said Troy Brown, divisional vice president at Eddie Bauer. "With their industry expertise and deep understanding of customer data, the Strategic Services Group has helped me transform my organization and internal business processes to take full advantage of a customer-focused and market-driven view of the world."

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

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Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.