Press Releases

Yellow Corporation Selects Coremetrics to Enhance the Online Customer Experience

Coremetrics Marketforce to Improve Web Site Navigation & Tailor Online Services to Meet Customer Demand of One of Nation's Largest Commercial Transportation Service Providers

Burlingame, CA – March 3, 2003 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that Yellow Corporation (NASDAQ:YELL) has selected Coremetrics Marketforce to capture, store and analyze all online customer and visitor behavior for its award-winning Web site MyYellow.com. Coremetrics Marketforce is the industry's only online marketing platform that captures every instance of clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Yellow will leverage Coremetrics Marketforce to enhance the online customer experience and improve Web site navigation.

"We carefully evaluated many vendors in the Web analytics space and selected Coremetrics because they offer the most detailed view of the online channel," said Bob Hitt, senior director of eBusiness at Yellow. "Many of the competitive Web analytics solutions we reviewed count simple actions like site hits and click throughs, but struggle to provide true behavioral insight, which was a key factor in our decision. At Yellow we take great pride in being easy to do business with, and the behavioral information from Coremetrics enables us to extend this commitment of excellence."

Coremetrics Marketforce is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform™, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE Profiles that are the source of all Coremetrics Marketforce reporting and analysis. Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within days.

"Last May, we aggressively began to target the business commerce market with marquee customers Motorola, Nortel Networks and Northern Tool," said Scott Kauffman, chairman of Coremetrics. "We've experienced tremendous success in the B2B market segment over the past two quarters, and the addition to our customer roster of yet another leading commerce client is a triumph and a testament to our expertise in providing perfect knowledge of the online channel for any business that sells goods or provides services via the Internet. Yellow Transportation is one of the largest commercial transportation providers in the United States, and we look forward to working closely with them as they extend their tradition of excellence to the online channel."

About Yellow Corporation
Yellow Corporation is a holding company with wholly owned operating subsidiaries. Its largest subsidiary, Yellow Transportation, offers a full range of national, regional and international services for the movement of industrial, commercial and retail goods. Meridian IQ is a non-asset based company using Web native technology to provide customers a single source for transportation management solutions and global shipment management. Yellow Technologies is a captive resource providing innovative technology solutions and services exclusively for Yellow Corporation companies. Headquartered in Overland Park, Kansas, Yellow Corporation employs approximately 23,000 people.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.