Press Releases

CompUSA, Eddie Bauer, PETCO & Wilsons Leather Among the Six Coremetrics Clients Speaking at eTail 2003

Six Top Retailers Deliver Real-World Examples of How Coremetrics Marketforce Positively Impacts Key Areas of their Online Business at eTail 2003 in Palm Springs

Burlingame, CA – February 3, 2003 – Coremetrics™, a leading web services provider of marketing analytics solutions, today announced that six of the company's clients are delivering presentations at the eTail 2003 conference. Executives from CompUSA, Eddie Bauer, PETCO, eStyle, Finish Line and Wilsons Leather are all featured speakers at the prestigious retail conference, and will present real-world examples of how detailed analysis from Coremetrics Marketforce, the leading online marketing analytics platform for retailers, has enabled these companies to positively impact key areas of their online business. The semi-annual eTail conference is one of the industry's most important events for retailers, and takes place in Palm Springs, California from February 18 – 20, 2003.

"We are very proud that six of our retail clients are presenting at eTail 2003," said Scott Kauffman, Chairman and CEO of Coremetrics. "All of the featured presenters at this conference are thought leaders in the retail industry, and we're pleased that they are willing to share their best practice methodologies in a public forum. Attendees of the eTail 2003 conference will see real-world examples of how perfect knowledge of the online channel delivered by Coremetrics Marketforce allows retailers to significantly impact business process improvements across the enterprise."

The eTail 2003 conference is focused on providing content that helps retailers master the art of multi-channel retailing. Following are four Coremetrics clients who will be presenting real-world examples of how analysis from Coremetrics Marketforce helped to positively impact key areas of their multi-channel business:

CompUSA, George Coll, Senior Vice President of eCommerce
CompUSA is delivering the keynote address at eTail 2003 entitled "Advanced Web Metrics - The Importance of Measuring Online Marketing Effectiveness to Focus On High-ROI Initiatives." CompUSA will reveal how the company is able to leverage Coremetrics Marketforce across the enterprise to improve site design, boost email marketing results, and improve retention marketing. To date, CompUSA has achieved multi-million dollar improvements in revenue based upon Marketforce-powered emails, site design, and cross-sell packages. More importantly, CompUSA will also reveal how the company melded Marketforce-based "key performance indicators" into its organizational structure and cross-functional teams.

Eddie Bauer, Troy Brown, Divisional Vice President of Eddie Bauer
Eddie Bauer will speak on integrating web analytics metrics into an in-house customer experience lab. During the past year, Eddie Bauer leveraged insights from Coremetrics Marketforce and the company's customer experience lab to redesign the home page. As reported in the September 2002 issue of Executive Technology Magazine, the results have been astounding - a 41% reduction in home page departures and a 23% reduction in overall task completion time.

PETCO, Heather Blank, Director of eCommerce Marketing & Business Development
PETCO will deliver a series of case studies on utilizing advanced web metrics to improve business performance in three specific areas: customer acquisition campaigns, retention marketing, and merchandising. The first part of PETCO's presentation will focus on its use of Coremetrics' new Marketing Management Center (MMC) to reduce advertising vendor costs, optimize keyword purchases to drive more revenue, and save time through automatic detection and maintenance of all online marketing initiatives. Using the MMC, PETCO has seamlessly ramped keyword usage from 25 simultaneous buys to 2,500 total campaigns across multiple search engines, and saved time and money each step of the way. PETCO will also present two case studies detailing Marketforce's impact on offer arbitrage initiatives and merchandising improvements.

Wilsons Leather, Rose Hamilton, eCommerce Manager
Wilsons Leather will present a series of case studies on leveraging the online channel for customer acquisition and retention. With the help of Coremetrics, Wilsons Leather has been able to discard traditional, but ineffective, metrics of impressions, open rates, and cost per click, focusing instead on the actual revenue results of each and every campaign deployed through its third-party partners. In the presentation, Hamilton will detail specific strategies for improving customer acquisition performance for paid search, affiliate programs, and email marketing.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.