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Coremetrics Achieves Record Growth in 2002
Leading Provider of Marketing Analytics Solutions Experiences Record Growth in 2002 with Doubling of Revenues & 150% Increase in CustomersBurlingame, CA – January 13, 2003 – Coremetrics™,
a leading web services provider of marketing analytics solutions,
today announced that the company closed out a record year
in 2002 with a doubling of revenues and a 150% increase in
number of customers. The year was marked by rapid growth,
as Coremetrics signed four Fortune 25 companies across the
retail, financial services, and business services industries,
in addition to leading e-commerce companies such as Ann Taylor,
CompUSA, Victoria's Secret and Williams-Sonoma, Inc. All of
these companies, along with other leading online businesses,
have deployed Coremetrics' industry-leading marketing analytics
solution to achieve dramatic improvements in online profitability.
"In a turbulent economic environment, Coremetrics achieved
rapid growth, broad market penetration and a doubling of revenues,"
said Scott Kauffman, president and CEO of Coremetrics. "In
2002, we carved out a leadership position among Fortune-class
companies due to our deep expertise in delivering profile-based
analytics solutions. Our customers are the most sophisticated,
data-driven companies in the world and they continue to select
Coremetrics because we provide perfect knowledge of online
customer and visitor behavior. I'm extremely proud of the
entire Coremetrics team for achieving success in this challenging
economy, and look forward to 2003 as we continue our industry-leading
growth."
2002 Highlights:
- Services more top 25 online retailers than any competing vendor
- Appoints Mark Resnick, former CFO of CrossLogix, as VP of Finance
- Appoints Brian Platter, former VP of Product Management at Digital Impact, as VP of Products
- Unveils Marketforce, the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives
- Introduces industry-first per-transaction gross profitability reporting for online retailers
- Unveils Marketing Management Center (MMC), the industry's first independent unified measurement solution that leverages auto-sensing technology to seamlessly detect, measure and compare the performance of all keywords, banners, affiliates, portals, and e-mails in a single, sortable interface
- Secures $9 million in venture capital funding
- Announces new customer wins with Ann Taylor, CompUSA, Hanna Andersson, Motorola, Palm Beach Jewelry, SAIF, ShopNBC, Victoria's Secret, and Williams-Sonoma, Inc.
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Nortel Networks, Victoria's Secret, and Williams-Sonoma, Inc. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
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