Press Releases

Williams-Sonoma, Inc. Selects Coremetrics to Analyze Online Customer & Visitor Behavior Across All eCommerce Sites

williams-sonoma.com, potterybarn.com & potterybarnkids.com Leverage Deep Business Analytics from Market Leader to Improve Product Merchandising, Site Functionality, & Online Sales Performance

Burlingame, CA – December 20, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that Williams-Sonoma, Inc. has selected Coremetrics to capture, store and analyze online customer and visitor behavior for all three of the company's leading eCommerce Web sites. Coremetrics Marketforce™ provides detailed analysis of business performance and usability for williams-sonoma.com, potterybarn.com and potterybarnkids.com that allows the company's business and merchant teams to make informed decisions for improving product merchandising, enhancing site functionality and increasing online sales. Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home, and received national honors for superior Web site design and functionality for williams-sonoma.com and potterybarn.com.

"We selected Coremetrics over other vendors because of the ability of the business to use the product directly, the advantage of data tagging technology, and the speed to market through an ASP solution," stated Mark Wales, Director of eApplication Development at Williams-Sonoma, Inc. "We intend to use Coremetrics to further enhance the success of our customer-focused sites, and are looking forward to using the additional insight to improve our Web site design and development decisions."

Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE profiles that are the source of all Coremetrics Marketforce reporting and analysis. The Marketforce solution enables business and merchant teams within Williams-Sonoma, Inc. to identify and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within weeks.

"We are pleased that Williams-Sonoma has joined other leading e-businesses in selecting Coremetrics Marketforce as their online analytics solution," said Scott Kauffman, president and CEO of Coremetrics. "Marketforce enables all of the Williams-Sonoma, Inc. eCommerce Web sites to easily refine their online merchandising and site navigation, thus improving online sales through better customer interactions. The number of Fortune 1000 companies like Williams-Sonoma, Inc. selecting Coremetrics for their online analytics needs continues to increase due to our deep expertise in analyzing sophisticated online businesses and our rapid and flexible implementation period. The Williams-Sonoma, Inc. Web sites are widely recognized for superior design and functionality, and we are excited to help continue their tradition of excellence."

About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 450 retail stores, seven mail order catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, Pottery Barn Kids, west elm, Hold Everything and Chambers), and eCommerce Web sites at www.williams-sonoma.com, www.potterybarn.com and www.potterybarnkids.com. The company is headquartered in San Francisco.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Newport News, Nortel Networks, Spiegel Catalog, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.