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Coremetrics Unveils Marketing Management Center to Automatically Detect Measure and Compare Performance of All Online Marketing Programs

Leading Provider of Online Marketing Analytics Unveils the Industry's First Unified Measurement Solution That Provides Unbiased Success Metrics for All Keywords, Banners, Affiliates, Portals & Emails in a Single Interface

New York, NY – November 18, 2002 – (@d:Tech Booth # 334) - Coremetrics™, the leading web services provider of marketing analytics solutions, today unveiled the Marketing Management Center, the industry's first independent unified measurement solution that leverages auto-sensing technology to seamlessly detect, measure and compare the performance of all keywords, banners, affiliates, portals, and e-mails in a single, sortable interface. The Marketing Management Center provides marketing departments with unbiased success metrics for all online advertising channels, allowing them to adjust and renegotiate marketing expenditures and vendor deals based on real performance and actual revenue derived from each program. The Marketing Management Center requires no incremental setup and maintenance, and employs a company's own unique marketing hierarchy to expose poor placements, highlight under-performing keywords, and identify low-ROI portal deals to ensure that marketing expenditures are always allocated to achieve the highest possible return.

"We are extremely excited about the Marketing Management Center because it will give us consistent data that we can use to negotiate payments based on performance," said Heather Blank, Director of eCommerce Marketing & Business Development at PETCO. "We need to understand the revenue impact of our search engine campaigns to determine which vendors deliver high value customers, rather than spending our time measuring traffic patterns or clickthrough data. We are already using the Marketing Management Center to track over 1,500 keywords and 6,000 SKUs, and are pleased with the intuitive interface and consistent metrics used to gauge performance. Coremetrics is solving a real problem for our company by helping us reduce advertising costs through cross-vendor comparisons, while also saving us a tremendous amount of time associated with measuring our marketing programs. We believe this is an innovative and necessary solution for any company running digital advertisements."

The Marketing Management Center is a new module within Coremetrics Marketforce™ that leverages auto-sensing technology to seamlessly track and measure performance of all keywords, banners, affiliates, portals, and emails in a single, sortable interface that is organized according to a company's own hierarchy of marketing programs. Marketforce is the industry's only marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The Marketing Management Center enables comparison, optimization, and revenue-based pricing for all online marketing initiatives by providing easy access to accurate, unbiased performance metrics for thousands of simultaneous marketing programs. The Marketing Management Center module includes:

Unified Measurement: All programs and vendors are measured with identical metrics in a single system, allowing clients to reduce costs by easily comparing vendors and dropping under-performing placements. Metrics such as clickthroughs, visits, conversion rates, resulting same-session sales and user-configurable follow-on period sales are gathered and calculated for every program using the same business logic and definitions.

Automatic Detection and Maintenance: Marketers can track and analyze thousands of marketing links with zero incremental setup. The Marketing Management Center automatically detects new links and immediately tracks the activity of new and changing links, organizing them all in a hierarchy that matches the marketer's own unique framework and online marketing strategy.

Keyword Tracking: The Marketing Management Center tracks all keyword activity based on revenue impact rather than only clickthroughs, enabling marketers to quickly shift dollars toward keywords that are driving the most incremental revenue.

"Companies investing in online marketing today face a confusing mess of multiple advertising mediums that provide self-reported success metrics to analyze performance," said Scott Kauffman, president and CEO of Coremetrics. "These online marketers are faced with limited budgets and the expectation of high returns, but they have no ability to effectively manage their hundreds to thousands of simultaneous marketing programs. The conflicting metrics and tools available in the industry give them absolutely no idea as to how their campaigns are performing relative to each other. The Marketing Management Center is the first solution that enables online marketers to evaluate and compare every single marketing program they are running in a single intuitive interface, without spending countless hours on set-up and maintenance."

Pricing and Availability
The Marketing Management Center is currently available and included in the Coremetrics Marketforce service offering. The pricing for Coremetrics Marketforce ranges from $8,000 to $30,000 per month depending on site volume and service functionality.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Newport News, Nortel Networks, Spiegel Catalog, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.