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Coremetrics Convenes Client Summit to Share Best Practices & Online Strategies Among Industry Leaders

Top e-Businesses Gather in Redmond, WA To Preview Coremetrics Product Roadmap and Share Strategies for Online Success

Burlingame, CA – October 28, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, hosted its first Client Summit in Redmond, WA from October 9 - 10. The Summit, held at Eddie Bauer's corporate campus, reinforced Coremetrics' commitment to helping clients achieve success across all of their online marketing, merchandising, and site design initiatives. Coremetrics provides Marketforce, a complete data capture, storage and decision-support system that is deployed within weeks, and allows companies to analyze the cause and effect of customer and visitor behavior within the online channel.

Business unit leaders from companies including CompUSA, Eddie Bauer, Hanna Andersson, Newport News, PETCO, Spiegel, and others gathered at the Summit to share best practices, exchange insights with industry peers, and collaborate with Coremetrics experts on developing practical solutions to their key online challenges. Coremetrics offered clients a glimpse of its future vision for an integrated marketing analytics solution, including an expanded platform for distributing customized views of e-business analytics information broadly across the enterprise. Clients also presented case studies featuring their use of LIVE (Lifetime Individual Visitor Experience) Profiles to optimize key site processes, merchandising decisions, and digital marketing programs. Throughout these sessions, Summit attendees shared their respective best practices in e-business management while discussing the broad challenges facing the industry and exploring opportunities for additional cross-company cooperation.

"We are proud of the company we keep, and it is these very same companies that keep us in our industry leadership position. At Coremetrics we consider our clients' success our number one priority," said Scott Kauffman, president and CEO of Coremetrics. "It was a great honor to convene these industry-leading companies in a Summit designed to provide an open forum for sharing industry best practices in marketing, merchandising, and e-commerce organizational theory. This opportunity for our clients to build peer-level relationships with other thought leaders at top e-businesses will undoubtedly provide ongoing opportunities for breakthrough insights. This first Client Summit is the start of what I believe will become an exciting new tradition."

About Coremetrics Marketforce
Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE profiles that are the source of all Coremetrics Marketforce reporting and analysis. The Marketforce solution enables online marketers, IT officers, and e-commerce executives to identify and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within weeks.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, Eddie Bauer, Motorola, Newport News, Nortel Networks, Spiegel Catalog, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.