Press Releases

Restoration Hardware Selects Coremetrics Marketforce To Improve Online Merchandising

Coremetrics Online Marketing Analytics Solution Enables Specialty Retailer to Improve Online Product Displays & Enhance the Online Shopping Experience

Burlingame, CA – October 21, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that Restoration Hardware has selected the Coremetrics Marketforce™ platform to generate detailed analysis of online customer and visitor clickstream behavior that will help drive improvements in online merchandising. Coremetrics provides a complete data capture, storage and decision-support system that allows Restoration Hardware to understand how customers and visitors navigate the company's Web site, helping to improve online product displays and enhance the online shopping experience. Founded in 1979, Restoration Hardware is a specialty retailer of home furnishings, functional and decorative hardware and related merchandise that reflects the company's classic and authentic American point of view.

"As a leader in home furnishings, Restoration Hardware understands the importance of the online channel to their overall business," said Scott Kauffman, president and CEO of Coremetrics. "Coremetrics Marketforce enables Restoration Hardware to easily identify flaws in online merchandising, and ultimately improve online revenues through enhanced customer interactions. We are pleased that Restoration Hardware selected Coremetrics for their e-business analytics needs. With our rapid and flexible implementation process, they were able to start collecting valuable online profile information within a few short weeks of signing a contract."

Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously encrypts, gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE profiles that are the source of all Coremetrics Marketforce reporting and analysis. The Marketforce solution enables online marketers, IT officers, and e-commerce executives to identify and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within weeks.

"We re-launched our Web site in April of this year with a focus on providing a positive online experience for our customers," said Stephanie Garcia, director of web merchandising at Restoration Hardware. "We plan to leverage the detailed clickstream analysis in Marketforce to ensure that we display our merchandise intuitively and meet our customers' online needs. We selected Coremetrics because we were impressed with their leadership position in the retail market, and found their reporting interface to be the most intuitive among the all solutions we evaluated."

About Restoration Hardware
Restoration Hardware, Inc. is a specialty retailer of home furnishings, functional and decorative hardware and related merchandise that reflects the company's classic and authentic American point of view. Restoration Hardware, Inc. sells its merchandise offering through its retail stores, catalog (800-762-1005) and online at www.restorationhardware.com.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie Bauer, Motorola, Newport News, Nortel Networks, Spiegel Catalog, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.