Press Releases

Coremetrics Marketforce Delivers Industry's First Online Analysis of Per Transaction Gross Profitability

Coremetrics Integrates New Encryption Technology to Securely Encrypt, Capture & Integrate Product Cost Information with Final Sale Price to Deliver Gross Profit Reporting

Burlingame, CA – September 10, 2002 – Coremetrics™, the leading Web services provider of marketing analytics solutions, today announced a significant enhancement to Marketforce that delivers the industry's first analysis of gross profitability for individual products sold through the online channel. Coremetrics has built upon industry leading Blowfish encryption technology to securely encrypt, capture and integrate client-specified variables that are key to reporting profitability. For the first time, online marketers, IT officers, and e-commerce executives can securely report on gross margin for their eBusiness by integrating product cost information with final purchase price to determine profitability by customer, product category, or marketing and discount promotion across any specified time period. In the same way that Coremetrics introduced the online analytics market to the concept of lifetime analysis with its LIVE (Lifetime Individual Visitor Experience) Profiles, Marketforce is the only online marketing analytics solution available in today's market that goes beyond basic revenue analysis to measure the real contribution of the online channel to bottom line profitability.

"Over the past year, we have seen online retailers abandon solutions that offer basic site metrics like page hits and counters because they simply don't offer the detailed analysis necessary to effectively manage the online channel," said Scott Kauffman, president and CEO of Coremetrics. "Forward thinking multi-channel retailers realize the Internet is a gold mine of customer data, and they understand that a rich history of customer and visitor behavior is key to driving increased profitability. The new profitability analysis we've introduced helps our customers achieve strategic profitability objectives, and allows them to finally understand at a detailed level how the Internet channel impacts the bottom line. This detailed profitability analysis is first to market, and strengthens our position as the market leader in this category."

Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in today's market. Through a patent-pending browser-based data collection technology, the Core Data Platform encrypts, captures and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE profiles that are the source of all Coremetrics Marketforce reporting and analysis. The Marketforce solution is the only solution that allows online marketers, IT officers, and e-commerce executives to determine gross profitability by customer, product line, or marketing campaign for any specified time period. Using Coremetrics Marketforce, companies are able to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Highly configurable to effectively address the full range of online business challenges, Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within weeks to deliver immediate ROI.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Motorola, Nortel Networks, ShopNBC, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.