Press Releases

Hammacher Schlemmer Implements Coremetrics Marketforce in Two Weeks to Obtain Unparalleled Analysis of Online Customer & Visitor Behavior

Leading Retailer and Cataloger Selects Coremetrics to Improve the Effectiveness of Marketing Campaigns & Enhance the Online Shopping Experience

Burlingame, CA – September 3, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that Hammacher Schlemmer is leveraging the Coremetrics Marketforce™ platform to help increase the effectiveness of online marketing campaigns and improve Web site design to enhance the online shopping experience. Coremetrics provides a complete data capture, storage and decision-support system that is deployed within weeks, and allows companies to analyze the cause and effect of customer and visitor behavior within the online channel. Hammacher Schlemmer successfully implemented the Coremetrics marketing analytics solution in two short weeks, and was able to immediately perform analysis of online customer and visitor behavior.

"We are extremely familiar with the needs of online retailers and catalogers, because many of the largest retailers in the world are our customers," said Scott Kauffman, president and CEO of Coremetrics. "We find that many companies today are drowning in customer data, and they aren't seeing the real value of the Internet because they simply don't have access to actionable data which can help them draw important conclusions about their business. Most of our competitors are very good at counting and reporting basic site activity, but we believe the real market opportunity is in deep analysis that correlates cause and effect. Hammacher Schlemmer has always been a visionary company, and we are pleased they have chosen Coremetrics to provide deep business analytics for their Internet channel."

About Coremetrics Marketforce
Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. The foundation of Marketforce is the Core Data Platform, a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available in the market. Through a patent-pending browser-based data collection technology, the Core Data Platform anonymously gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE profiles that are the source of all Coremetrics Marketforce reporting and analysis. The Marketforce solution enables online marketers, IT officers, and e-commerce executives to identify and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Coremetrics Marketforce is a managed solution that requires no new hardware or software and is deployed within weeks.

"We are a catalog company that has been in existence since 1848, and we were early adopters of the Internet channel because it was a natural extension of our business," said Karen Gilliland, director of e-commerce at Hammacher Schlemmer. "Before Coremetrics, the metrics we had weren't sufficient to understand the performance of our online channel so we started to look for a technology provider that could give us detailed Web site analysis without requiring a 6 month integration period. Coremetrics stood out among its competitors because they offered the deep analysis necessary for understanding the cause and effect of customer and visitor behavior. Most importantly, Coremetrics was able to implement the entire solution within 2 weeks! We continue to be extremely impressed with the service Coremetrics provides, and consider them a long-term partner that is strategic to our business. We know the data asset we are creating with Coremetrics Marketforce will be of great use to us in the future as we continue to leverage the Internet channel to better serve our customers."

About Hammacher Schlemmer
Hammacher Schlemmer is the longest continuously published catalog in the United States, and is one of the oldest catalog/retailers in America. Catalogs are published monthly, offering the newest lifestyle enhancing products to millions. Hammacher Schlemmer specializes in high-quality, innovative and unique products for today's discerning customer. The company has a well-deserved reputation for being the first to introduce unusual, pioneering products - among them, the world's first flat-panel TV and the world's first robotic lawnmower. Hammacher Schlemmer is a pioneer in the online industry, and was one of the first retailers online with CompuServe in 1988. The company continues its tradition of innovative offerings through its catalog, retail stores in New York and Chicago, and web site www.hammacher.com.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, Eddie Bauer, Motorola, Newport News, Nortel Networks, Spiegel Catalog, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.