Press Releases

Hanna Andersson Selects Coremetrics to Provide Deep Online Business Analytics

Coremetrics Online Marketing Analytics Solution Enables Specialty Retailer to Optimize Internet Business Performance & Drive Online Profitability

Burlingame, CA – July 30, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that Hanna Andersson has selected Coremetrics to provide deep online business analytics for the company's retail Web site (www.hannaandersson.com). Coremetrics provides a complete data capture, storage and decision-support system that allows Hanna Andersson to optimize Internet business performance and drive online channel profitability. Hanna Andersson is a specialty retailer that has provided kids and their families with clothes of the highest European quality since 1983.

"Hanna Andersson is very much like a family, both in terms of our company culture and in the way we view our customer base. For virtually every decision me make, we first ask the question, 'Is this right for the customer?'," said Phillip Bulebar, vice president of marketing at Hanna Andersson. "Almost all of our customers are mothers and additionally, many work outside the home. Their family's schedules and lifestyles are very busy. We therefore view the Internet channel as a very convenient way for our customers to purchase merchandise when it is best for them. We have partnered with Coremetrics because we want to ensure that the online shopping experience is rewarding for our loyal customers. The detailed analysis that we receive from Marketforce allows us to see how well our Web site is performing, and we are able to implement site design changes that ensure our customers are enjoying a successful and convenient online shopping experience."

Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. Hanna Andersson is leveraging the LIVE Profiles that are captured and stored in the Marketforce Core Data Platform to aggregate behavioral data and determine how groups of visitors and customers navigate the company's Web site. The specialty retailer is improving Web site performance by analyzing the most effective ways to display merchandise online, and modifying shopping path design to ensure that the Web site is optimally designed to serve customers. Coremetrics Marketforce is an outsourced solution that is deployed within weeks to deliver immediate ROI, and requires no new hardware or software purchases.

"We are pleased that Hanna Andersson has selected Coremetrics Marketforce to improve overall Internet business performance," said Scott Kauffman, president and CEO of Coremetrics. "Hanna Andersson has a large online constituency and is a company that is very focused on customer service. By using Coremetrics Marketforce, Hanna Andersson can now assess visitor and customer behavior on their Web site comprehensively, while also leveraging dynamic clickstream functionality to improve online merchandising. As the provider of perfect knowledge of all online customer and visitor behavior through our LIVE Profile technology, we hold the key to understanding the cause and effect of online customer behavior."

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Grainger, Motorola, Nortel Networks, ShopNBC, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.