Press Releases

Victoria's Secret Selects Coremetrics to Optimize the Online Customer Experience and Improve Profitability

Perfect Knowledge of All Online Activity Enables World's Largest Intimate Apparel Company to Optimize Shopping Path Design, Reduce Web Site Abandonment Rates & Increase Customer Retention

Burlingame, CA – July 30, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that Victoria's Secret has selected Coremetrics to optimize the online customer experience and improve online profitability. Coremetrics provides Marketforce, a complete data capture, storage and decision-support system that allows companies to achieve knowledge of customer and visitor activity within the online channel. Victoria Secret will leverage the knowledge delivered by the Coremetrics online marketing analytics platform to optimize shopping path design, reduce Web site abandonment rates, and improve retention marketing initiatives. Victoria's Secret is the world's largest intimate apparel company and is consistently ranked among the top ten largest online retailers.

"We view the Victoria's Secret web site as a natural extension of our catalog and brick and mortar stores," said Ken Weil, vice president of new media at Victoria's Secret. "We are very focused on customer service, with a firm commitment to making the online experience as rewarding for customers as our catalog and in-store experiences. Coremetrics provides extremely detailed analysis of our customers' online behavior, delivering insights that help us improve the online shopping experience and run our web site more effectively. The combination of a rewarding shopping experience and increased efficiencies in managing our online channel has resulted in opportunities for revenue enhancement."

Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. Victoria's Secret is able to leverage the LIVE Profiles in Coremetrics Marketforce to analyze the shopping paths of specific customer and visitor groups in detail, highlighting back button navigation and high departure rates that often indicate potential problems in the customer experience. Victoria's Secret has utilized Coremetrics Marketforce to achieve significant improvements in web site design that result in reduced shopping cart abandonment, increased repeat visits to the company's online store, and greater revenues. Unlike competitive solutions, Coremetrics Marketforce is deployed within weeks to deliver immediate ROI, and requires no new hardware or software purchases.

"With the foundation of an incredibly valuable brand and a powerful online presence, constant improvements in customer experience are critical to continued success for Victoria's Secret," said Scott Kauffman, president and CEO of Coremetrics. "We're honored to be an integral component of their e-commerce strategy, delivering perfect knowledge of online visitor and customer behavior through our LIVE Profile technology. Our relationships with leading companies like Victoria's Secret confirm that Coremetrics is an ideal strategic partner for online businesses, providing essential tools for companies to achieve all of their online profitability and retention goals."

About Victoria's Secret
Victoria Secret is the leading specialty retailer of lingerie and beauty products and is a business of Limited Brands (NYSE:LTD). One of the world's most recognized brands, Victoria's Secret offers modern, fashion-inspired collections, prestige fragrances and cosmetics in over 1,000 stores across the country, a catalogue and e-commerce site, www.VictoriasSecret.com. Victoria's Secret's total brand sales in 2001 were $3.3 billion.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, Grainger, Nortel Networks, and Victoria's Secret. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.