Press Releases

ShopNBC Selects Coremetrics to Provide Intelligent Analysis of Online Visitor and Customer Activity

Nation's Fastest Growing Shopping Network Leverages the Coremetrics Marketing Analytics Platform to Measure Site Usability, Improve Shopping Path Design & Increase Online Viability

Burlingame, CA – July 22, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that ShopNBC has selected Coremetrics to provide intelligent analysis of all online visitor and customer activity. Coremetrics provides a complete data capture, storage and decision-support system that allows companies to analyze customer and visitor behavior within the online channel. ShopNBC is the nation's fastest growing shopping network and will leverage the Coremetrics marketing analytics solution to measure site usability, improve shopping path design and increase online viability.

"While traditional web analytics vendors are very adept at showing page hits and activity on a Web site, they often fall short when it's time to show how specific groups of customers behaved on the site or figure out why a customer or visitor took a particular action," said Lyn Mueller, SVP of ShopNBC Interactive. "As we continue to focus our efforts on growing ShopNBC.com, which has grown from $4 million in 1999 to $62 million in 2001, we are looking forward to the detailed analysis delivered by Coremetrics to improve online usability and enhance relationships with our loyal customers."

Coremetrics Marketforce™ is the industry's only marketing analytics platform that captures and stores all visitor and customer clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. ShopNBC is able to leverage the LIVE Profiles that are captured and stored in the Marketforce Core Data Platform to analyze site usability, and then measure the impact of Web design changes to determine ROI. Coremetrics Marketforce is deployed within weeks to deliver immediate ROI, and requires no new hardware or software purchases.

"We are pleased ShopNBC selected Coremetrics to help increase its online business performance," said Scott Kauffman, president and CEO of Coremetrics. "The Coremetrics LIVE Profile technology captures every single action a customer or visitor takes online, and delivers analysis that allows retailers to measure the cause and effect of online behavior. This is a key differentiator for our company and is the main reason we have been able to achieve measurable ROI for our current clients as well as tremendous growth in our customer base over the past two quarters."

About ShopNBC
ShopNBC is the nation's fastest growing shopping network, which is broadcast 24 hours a day, 365 days a year as well as simulcast live on the Web at ShopNBC.com. As of April 30, 2002, ShopNBC reached about 52 million cable and satellite households (DirecTV channel 370; Dish Network channel 228).

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, Dun & Bradstreet, GMAC Insurance, Grainger, and Nortel Networks. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.