Press Releases

Fort Point Partners Selects Coremetrics To Power Data Collection for Outsourced Analytical Offering

Companies To Offer Deep Online Selling Expertise Combined With Industry-Leading Analytics To Improve Client Revenue & Profitability

Burlingame, CA – July 9, 2002 – Coremetrics™, the leading Web services provider of marketing analytics solutions, today announced that Fort Point Partners selected the Coremetrics Marketforce™ platform to power Fort Point's new eSelling Optimization offering. Under the terms of the agreement, Fort Point Partners will use the Coremetrics Marketforce platform to rapidly deliver their eSelling Optimization offering. Using a proprietary "Tune and Improve" methodology and business intelligence tools, Fort Point works alongside clients to measure site performance and develop process improvements for increasing scenario completion rates online. Fort Point's eSelling Optimization offering has led to increases in overall conversion by 50%, checkout conversion by 110% and daily revenue by 45% for online retailers.

After an extensive evaluation process, Fort Point Partners identified Coremetrics Marketforce as the industry's most advanced solution for online marketing analytics and clickstream pathing analysis, and will now standardize its eSelling Optimization efforts on the Coremetrics platform. Coremetrics Marketforce is the industry's only marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for effective lifetime customer value-building initiatives.

"We selected Coremetrics Marketforce as the underlying platform for our eSelling Optimization product because its powerful data collection and data mining tools allow Fort Point to rapidly unlock value for companies with any existing ecommerce platform," said James Roche, co-CEO, of Fort Point Partners. "Coremetrics tools and methodologies, like Fort Point's, were developed by helping the most sophisticated retailers in the world. Together we can immediately improve our clients' business productivity."

"Fort Point has built deep domain expertise among sophisticated, ROI-focused multi-channel retailers and financial services institutions, and we are excited to be working with them to deliver their eSelling Optimization offering," said Scott Kauffman, president and CEO of Coremetrics. "Companies seeking a proven methodology for rapidly increasing cross-channel revenues, optimizing cross-channel marketing activities, and developing a comprehensive metrics scorecard would be well served to engage Fort Point Partners."

Fort Point's eSelling Optimization combines sophisticated algorithms, data mining, analysis, domain expertise and technological refinements to dramatically improve the merchandising, marketing, and selling performance of multi-channel retail and financial services clients. Fort Point's specialists help companies overcome the common obstacles to effective sales optimization: efficient data collection, meaningful analysis and rapid customer experience change. Fort Point also helps manage the iterative optimization process, which provides actionable information and revenue increases in as few as three weeks.

About Fort Point Partners
Fort Point Partners is the premiere consulting and systems integration company focused exclusively on developing and implementing eSelling™ solutions for the Global 1000. eSelling, Fort Point Partners' proprietary approach, focuses technology to drive profitable revenue across all channels. Fort Point Partners has been engaged by more than 50 businesses, including Barclays Global Investors, Estée Lauder, J. Crew, Kmart (BlueLight.com), Martha Stewart Omnimedia, and Promon IP. Fort Point Partners is headquartered in San Francisco, with offices in Munich and New York. Contact Kevin Tate, Vice President of Global Markets at (415) 395-4449.

About Coremetrics
Coremetrics is the leading Web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize transaction path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, CompUSA, GMAC Insurance, and Nortel Networks. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.