Press Releases

CompUSA Selects Coremetrics to Increase Online Revenues and Gain Customer Insight

Coremetrics Marketforce Enables America's Largest Computer Superstore Retailer To Improve Marketing Effectiveness, Enhance Site Design, and Improve Customer Experience

Burlingame, CA – June 24, 2002 – Coremetrics™, the leading web services provider of marketing analytics solutions, today announced that CompUSA (www.compusa.com) has selected Coremetrics Marketforce™ to increase the company's online revenues and gain valuable insight into the behavior of all online visitors and customers. Coremetrics Marketforce is the industry's only marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. CompUSA will leverage the outsourced Coremetrics Marketforce solution to improve marketing effectiveness, enhance site design and optimize the online customer experience.

"Coremetrics Marketforce offers a robust combination of dynamic clickstream reporting, ad hoc segmentation capabilities, cutting-edge site effectiveness metrics and lifetime customer value analysis," said George Coll, vice president of eCommerce for CompUSA. "We selected Coremetrics because of the potential for their LIVE Profile technology to help us take a major step forward in our marketing, site design and merchandising initiatives. With the Marketforce solution, we will be able to drive increased online profitability while developing an iterative business process for analyzing and optimizing all our acquisition and retention marketing efforts online."

Coremetrics Marketforce will be supporting CompUSA's multi-domain Internet presence with deep clickstream and marketing analytics capabilities, enabling CompUSA to achieve a unified view of all customer and visitor activity across their multiple online properties. This unified view of clickstream behavior will allow CompUSA to improve their customers' experience across all affiliated sites, while detailing the effectiveness of specific marketing channels in driving online revenue. Deployed within weeks to deliver immediate ROI, Coremetrics Marketforce is a managed solution that requires no new hardware or software.

"Leveraging our LIVE Profile technology, we will deliver to CompUSA accurate and comprehensive information about every single visitor and customer on their web site, from the very first acquisition source all the way through to detailed clickstream analysis and actionable lifetime value analysis," said Scott Kauffman, president and CEO of Coremetrics. "Coremetrics clients have used Marketforce to increase purchase conversions by more than 30%, improving email campaign effectiveness seven-fold, and reducing home page departures by one-third. With the growing strategic importance of their online business, CompUSA is poised to take advantage of our system and achieve impressive business process improvements across the enterprise."

About CompUSA
CompUSA Inc. (www.compusa.com), Where America Buys Technology™, is one of the nation's leading retailers and resellers of personal computers and related products and services. CompUSA Inc. currently operates 220 CompUSA Computer Superstores in 90 major metropolitan markets across the United States that serve retail, corporate, government and education customers and includes technical service departments. Many of the stores include classroom training facilities.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Marketforce enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include Ann Taylor, The Columbia House Company, Grainger, GMAC Insurance, Hanover Direct, and Nortel Networks. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.