Press Releases

Coremetrics Delivers Unparalleled Analysis of Online Visitor Behavior with Launch of Marketforce

New XML & Java-Based Architecture Enables Client-Specific Reporting, Integrated LIVE Profiles, and Ability to Import & Export Data into Third-Party Systems

Burlingame, CA - May 6, 2002 - Coremetrics™, the leading Web services provider of marketing analytics solutions, today unveiled Coremetrics Marketforce™, the industry's only marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. Coremetrics Online Analytics leverages a new XML and Java-based architecture to deliver client-specific reporting; integration of LIVE profiles in clickstream, merchandising, and campaign reporting; and the ability to easily import and export data into 3rd party systems. Coremetrics Online Analytics enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value.

"Since inception, we have been fortunate to work with the world's most sophisticated marketing companies and have consistently demonstrated our ability to leverage new market developments," said Scott Kauffman, president and CEO of Coremetrics. "Today, our clients know that all successful marketing efforts are based on rich profiles of visitor and customer behavior, and Coremetrics Online Analytics is the only solution that natively captures every single click a customer or visitor makes on a Web site and stores that data in unique profiles. Our clients have moved well beyond basic metrics and site hits, and are working with us to build a data asset of behavioral information that is giving them a pronounced competitive advantage in the market."

About Coremetrics Online Analytics
Coremetrics Online Analytics is the industry's only online marketing analytics platform that captures all customer and visitor clickstream activity to build LIVE profiles that serve as the foundation for all successful marketing initiatives. The Coremetrics Online Analytics solution enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Coremetrics Online Analytics is a managed solution that requires no new hardware or software and is deployed within weeks to deliver immediate ROI. Highly configurable to effectively address the full range of online business challenges, Coremetrics Online Analytics is composed of six primary modules:

About Data Platform™
The Core Data Platform is a hosted dynamic data warehouse containing the most complete and accurate online customer and visitor information available. Through a patent-pending browser-based data collection technology, the Core Data Platform gathers and stores behavioral information directly from the visitor's browser and records interactions in real-time to build LIVE profiles. LIVE profiles are the source of all Coremetrics Online Analytics reporting and analysis, and are constructed according to every client's unique specifications to match their business imperatives. LIVE profiles can also be built across multiple online properties operated by a single company, allowing clients to observe how individuals behave across all of their sites. All LIVE profiles are collected in a P3P-compliant manner and private label visitor tracking opt-out functionality is available.

About Reporting Suite™
The Core Reporting Suite provides the fundamental reports that every business needs to accurately measure and proactively manage the day-to-day operations of its online channel. The Core Reporting Suite delivers reports detailing top line performance, marketing campaign effectiveness, merchandising statistics, and Web site performance. With easy-to-use, actionable reports and detailed campaign metrics, the Core Reporting Suite enables the online marketer to improve customer acquisition, site design, and online merchandising.

About Intelligence Suite™
The Core Intelligence Suite further leverages the power of LIVE profiles to provide lifetime customer metrics that significantly enhance all campaign, referral, and search engine reports. The Core Intelligence Suite also introduces measurement of on-site keyword searches and promotions, enabling marketers to analyze the results of marketing campaigns both inside and outside their Web domains. Helping online marketers clearly understand the behavior of visitors and customers over time, the Core Intelligence Suite empowers e-commerce managers to easily measure and optimize acquisition and retention programs to increase revenues and customer lifetime value.

About Advanced Analysis™
The Core Advanced Analysis module is a powerful suite of OLAP-based, client-defined shopping path and segmentation reports that give marketers the ability to leverage LIVE profiles for analysis of marketing effectiveness, site efficacy, and individual customer and visitor behavior. The Core Advanced Analysis module allows online businesses to create ad hoc segments of customers and visitors based on recency, frequency, monetary value, campaign acquisition source, and a host of additional behavioral attributes. Marketers can find out exactly how segments of visitors and customers have browsed a Web site by detailing specific products viewed, purchased, or abandoned. Online marketers can also analyze the shopping paths of visitor segments in unprecedented detail, highlighting back button navigation and departures that lead to a higher shopping cart abandonment rate or frustrating customer experiences. Any visitor segment that a marketer defines can be analyzed in granular detail at any time through Coremetrics Online Analytics' intuitive Web-based interface, and utilized for targeted marketing efforts that are seven to ten times more effective than campaigns built with industry standard techniques.

About Partner Services™
The Core Partner Services module leverages Coremetrics's business partnerships to combine partner-specific data with LIVE profiles for unprecedented analysis of visitor behavior. Core Partner Services are designed specifically by Coremetrics to enhance the data stored in the Core Data Platform and currently include the Be Free Affiliate Service that allows a marketer to track campaign performance by accurately assigning customer lifetime value to every affiliate, and the Digital Impact Email Marketing Service that feeds client email campaigns with high-ROI segments of customers and visitors.

About Data Access™
Core Data Access is a data import and export module that allows businesses to import legacy data into the Core Data Platform, correlating past online behavior to the rich LIVE profile data. Core Data Access also allows clients to export LIVE profile data from the Core Data Platform to Coremetrics partners, business intelligence applications, internal data warehouses and data marts, campaign management systems, and e-commerce platforms. The Core Data Access module exports data through regularly scheduled, automated, and secure XML-based data uploads.

MyMarketforce™
MyCoremetrics Online Analytics is a personalized reporting service that enables client-specific views of any LIVE profile data stored in the Core Data Platform. MyCoremetrics Online Analytics is available to all Coremetrics clients and enables e-commerce managers to view reports rapidly built to meet the unique needs of their online marketing analysts.

"Coremetrics Online Analytics enables us to analyze marketing efforts and overall Web site performance," said Jonathan Kapplow, Corporate Marketing Manager at Hanover Direct. "We are particularly interested in the success of email campaigns, and Coremetrics Online Analytics' lifetime metrics help us understand which campaigns deliver solid ROI. More importantly, Coremetrics manages the data capture and storage on our behalf so we can focus on our business of selling quality merchandise online."

About Coremetrics
Coremetrics is the leading Web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Marketforce is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Online Analytics enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include The Columbia House Company, Grainger, GMAC Insurance, Hanover Direct, and Nortel Networks. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.