Press Releases

Coremetrics Enters Business Commerce Market with Grainger, Nortel Networks, and Northern Tool As Marquee Customers

Leading Provider of Marketing Analytics Solutions Achieves Market Dominance for Internet Retail Market and Targets Businesses Selling to Businesses Online

Burlingame, CA – May 6, 2002 – Coremetrics™, a leading Web services provider of marketing analytics solutions, today announced that the company is aggressively targeting the business commerce market with marquee customers Grainger, Northern Tool and Nortel Networks. Coremetrics services more top 25 Internet retailers* than any competing analytics vendor, and is targeting the business commerce market after achieving leadership in the B2C retail space. Coremetrics is the leading provider of outsourced marketing analytics solutions that enable online marketers, IT officers, and e-commerce executives to increase online sales, maximize marketing ROI, and optimize site design.

Coremetrics provides Coremetrics Online Analytics, the industry's only online marketing platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles of online customers and visitors that serve as the foundation for all successful marketing initiatives. Coremetrics Online Analytics empowers top retailers like Columbia House, and leading business commerce companies like Grainger and Nortel Networks to dramatically improve online profitability and Web site effectiveness. Any business with a significant investment in the online channel can leverage the Coremetrics Online Analytics solution to attract and convert high value visitors, optimize shopping path design, and increase lifetime customer value. Coremetrics Online Analytics is a managed solution that requires no new hardware or software and is deployed within weeks to deliver immediate ROI.

"We have worked closely with the world's largest retailers, and have gained expert knowledge about the type of reporting and analysis they need to increase online profitability," said Scott Kauffman, president and CEO of Coremetrics. "Companies like Grainger and Nortel are a great testament to our unique ability to provide perfect knowledge of the online channel for any business that sells goods or services via the Internet."

About Coremetrics
Coremetrics is the leading Web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. Coremetrics Online Analytics is the industry's only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful marketing initiatives. Coremetrics Online Analytics enables online marketers, IT officers, and e-commerce executives to attract and convert high value visitors, optimize shopping path design, and increase customer lifetime value. Customers include The Columbia House Company, Grainger, GMAC Insurance, Hanover Direct,and Nortel Networks. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

* The Internet's top 25 retailers were identified in a report by comScore Networks from December 2001, and ranked on the basis of total sales during the sample period.

Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.