Press Releases

SAIF Selects Coremetrics to Improve Effectiveness of Online Channel

Oregon's Largest Workers' Compensation Insurance Company to Leverage Coremetrics Data to Improve Web Site Design and Enhance Customer Loyalty

Burlingame, CA – March 25, 2002 – Coremetrics, the leading web services provider of marketing analytics solutions, today announced that SAIF (www.saif.com) has selected Coremetrics to improve the overall effectiveness of the company's online channel. The Coremetrics marketing analytics solution will enable SAIF to continue to improve Web site design, increase customer satisfaction and minimize costs associated with internal data management. SAIF is Oregon's largest not-for-profit publicly owned workers' compensation insurance company.

"Our mission at SAIF is to make workers' compensation insurance available and affordable. The SAIF Web site is an important information channel for our customers, and we are committed to making it as efficient and rewarding as possible," said Pam Jordan, vice president of information systems at SAIF. "The Coremetrics solution provides detailed information about online customer behavior, which we will use to improve our customer service."

Coremetrics provides a complete data capture, storage and decision-support system that allows companies to achieve perfect knowledge of all customer and visitor activity within the online channel. SAIF will leverage the Coremetrics marketing analytics solutions to improve the overall effectiveness of the online channel, while analyzing clickstream patterns and specific customer segments to ensure that the company's Web site is designed to optimally serve customers. Coremetrics enables leading companies with a significant investment in the online channel to increase sales, maximize marketing ROI, and optimize site design.

"Companies with an Internet presence gather as much as eighty percent of their customer information online," said Scott Kauffman, president and CEO of Coremetrics. "Smart businesses realize that the Internet is a gold mine of critical customer information, and those who successfully capture and leverage this data are gaining a competitive advantage in the market. We are pleased that SAIF has selected Coremetrics, and we will work closely with them to ensure that they interact more effectively with their customers online."

About SAIF
SAIF Corporation is Oregon's largest self-supporting, not-for-profit publicly owned workers' compensation insurance company with 35,000 policyholders and annual direct earned premiums of nearly $225 million. SAIF returns all funds in excess of expenses, claims and required surplus to its eligible policyholders through dividends, rate reductions and improved services. SAIF's mission is to keep workers' compensation insurance as available and affordable as possible and provide workers with the benefits they are entitled to under Oregon's workers' compensation system. Its corporate headquarters are in Salem, Ore., with local offices located throughout the state. For more information about SAIF, call Mark Cohen at 503-323-8727.

About Coremetrics
Coremetrics is the leading web services provider of marketing analytics solutions, empowering companies to develop and act upon a comprehensive understanding of all visitor and customer interactions within their online channels. The Coremetrics data capture, storage and decision-support system provides corporations with essential tools to increase online sales, maximize marketing ROI, and optimize site design, resulting in dramatic profitability improvements across their online initiatives. Customers include The Columbia House Company, GMAC Insurance, Hanover Direct, Nortel Networks, and Sundance Catalog Company. Coremetrics is headquartered in Burlingame, California with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.