Press Releases

Coremetrics™ is the Preferred Vendor For Top Internet Retailers

Coremetrics Solidifies Leadership Position in Online Marketing Analytics

SAN FRANCISCO – January 18, 2002 – Coremetrics™, a leading web services provider of marketing analytics solutions, today announced that the company is the preferred marketing analytics vendor among the Internet's top 25 retailers, as identified by comScore Networks. Many of these top retailers, along with other leading online marketers, have deployed Coremetrics' award-winning marketing analytics solution to achieve dramatic improvements in online profitability and effectiveness. Coremetrics now services more top 25 online retailers than any competing vendor.

The Internet's top 25 retailers are identified in a report by comScore Networks from December 2001, and ranked on the basis of total sales during the sample period. The Coremetrics marketing analytics solution empowers leading retail clients like Columbia House to improve online profitability and Web site effectiveness. These top retailers leverage the Coremetrics data capture, storage and decision-support system to increase sales, maximize marketing ROI, and optimize site design.

"For the past 2 years, Coremetrics has focused on creating solutions that are tailored for online retailers," said Scott Kauffman, president and CEO of Coremetrics. "It's very rewarding that the world's most sophisticated retailers have recognized Coremetrics as the leader in online marketing analytics, and we will continue to work closely with our customers to ensure that our solutions evolve to meet the demands of the online retail market."

About Coremetrics
Coremetrics is a leading web services provider of marketing analytics solutions that enable companies to develop a comprehensive understanding of all visitor and customer interactions within their online channels. The Coremetrics data capture, storage and decision-support system provides corporations with essential tools to increase online sales, maximize marketing ROI, and optimize site design, resulting in dramatic profitability improvements across their online initiatives. Customers include The Columbia House Company, GMAC Insurance Online, Hanover Direct, Nortel Networks, Sundance Catalog Company, and Wilsons Leather. Coremetrics is headquartered in San Francisco with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.