Press Releases

Coremetrics™ Delivers Reliable, Scaleable, and Secure Marketing Analytics Services with EMC Information Infrastructure

Coremetrics Turns to Information Storage Leader for Infrastructure Hosting

SAN FRANCISCO – December 18, 2001 – Coremetrics™, a leading web services provider of marketing analytics solutions, today announced it has enlisted EMC Corporation to host the company's reliable, highly scaleable, and secure marketing analysis services. Under the terms of the agreement, Coremetrics will host its award-winning data capture, storage, and decision-support systems at EMC's Internet Solutions Center in Hopkinton, MA, and gain exposure to the over 1,500 corporations that tour the facilities each year.

This decision by Coremetrics places it among the ranks of over 50 companies that have turned to EMC's Internet Solutions Group (ISG) to outsource mission critical e-business solutions. EMC's ISG is a hosting facility that showcases best practices in e-commerce, mission critical application outsourcing, business continuance, and web hosting. ISG's infrastructure design enables a completely modular approach to services expansion, which will allow Coremetrics to add extra processing or storage capacity in hours rather than weeks. This migration will enable Coremetrics to continue supporting its rapidly expanding client base at peak efficiency, while adapting quickly to constantly changing business climates and easily managing Internet-driven growth.

"Over a year ago, EMC certified Coremetrics as an EMC Proven E-Infostructure™ provider as part of our selective industry program that identifies Internet-based businesses investing in best practices for enterprise storage and information infrastructure," said Chuck Loewy, vice president and general manager for EMC's ISG. "Through our relationship, Coremetrics is providing a highly secure and reliable solution for the storage and analysis of Web visitor intelligence."

"With EMC, Coremetrics has ensured that the data our clients entrust to us for collection and safekeeping is warehoused at the world's most advanced, secure hosting facility by none other than the world leader in information storage," said Scott Kauffman, president and CEO of Coremetrics. "EMC will continue to help Coremetrics meet key technical challenges, including scalability, security, and performance and capacity planning, enabling Coremetrics to continually innovate and lead the market for marketing analytics solutions."

High availability and scaleable storage technology is the foundation of the Coremetrics infrastructure and EMC's ISG will enable Coremetrics to access additional pools of Storage Area Network (SAN) storage on-the-fly. All Coremetrics customers are assured that their data will not only be captured in real-time, but also be accessible from the world's most reliable data storage platforms. EMC will provide Coremetrics with a 250 terabyte EMC E-Infostructure featuring near-limitless data expansion and scalability, and room to scale the proprietary Coremetrics data collection engine at a rapid pace as existing customers grow and new customers come online. EMC's ISG is served by multiple OC-48 rings that are carried by three Tier 1 providers. In the event of a failure of one of the backbones, an alternate carrier is always available.

Security is of paramount importance at EMC's ISG, as the center employs the latest state of the art firewall, virtual Local Area Networks (LAN), and intrusion-detection systems that protect client data around the clock. The EMC ISG Operations Center is one of the most advanced in the country, and will provide Coremetrics with 24x7 supervision of mission critical infrastructure by personnel who are skilled in system and network administration. Coremetrics will continue to offer clients an industry-leading infrastructure that includes EMC Symmetrix™ Enterprise Storage Systems, Oracle 8i relational databases, Cisco routers, and Sun Enterprise Servers.

About EMC
EMC Corporation (NYSE:EMC) is the world leader in information storage systems, software, networks and services, providing the information infrastructure for a connected world. Information about EMC's products and services can be found at www.emc.com.

About Coremetrics
Coremetrics is a leading web services provider of clickstream analysis solutions that enable companies to develop a comprehensive understanding of all visitor and customer interactions with their online channels. The Coremetrics data capture, storage and decision-support system provides corporations with essential tools to increase online sales, maximize marketing ROI, and optimize site design, resulting in dramatic profitability improvements across their online initiatives. Customers include Ann Taylor, The Columbia House Company, GMAC Insurance, Hanover Direct, Nortel Networks, Sundance Catalog Company, and Wilsons Leather. Coremetrics is headquartered in San Francisco with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.