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Be Free, Inc.^® and Coremetrics™ Forge Exclusive Partnership to Offer First Closed-Loop Solution to Analyze Performance-based Marketing Programs

Partnership Results in a Robust Solution to Further Analyze the Performance-based Marketing & Customer Acquisition Programs Offered by Be Free

Marlborough, Mass. and San Francisco – December 10, 2001 – Be Free, Inc. (Nasdaq: BFRE), the leading provider of a marketing platform that helps a business attract, convert and retain customers easily and cost-effectively, and Coremetrics, a leading web services provider of marketing analytics solutions, today announced an exclusive agreement. Through this partnership, businesses using Be Free to run performance-based marketing programs to acquire new customers online will be able to enhance the measurement and analysis of these programs with technology from the industry's most comprehensive source of online customer data – Coremetrics.

Under the terms of the agreement, Be Free and Coremetrics will develop a module that seamlessly integrates Be Free's industry-leading BFAST^® partner marketing service with Coremetrics' award-winning eLuminate Commerce marketing analytics solution. This module will give Be Free's customers an enhanced and more robust way to analyze the effectiveness of their Be Free marketing programs, including customer acquisition costs, customer retention costs and the lifetime value of customers acquired through Be Free marketing programs. This closes the accountability loop, providing Be Free's customers with deeper insights into the longer term cost-effectiveness and ROI associated with affiliate and performance-based online marketing programs offered by Be Free.

"There are so many disparate solutions in today's marketplace that promise to drive business to your web site and convert browsers to buyers – but no existing solution pulls it all together, " said Carl Rosendorf, CEO of SmartBargains, the 20th most visited retail site in the United States. "Be Free and Coremetrics are partnering to deliver the first complete solution that will allow us to run more profitable marketing programs. This is the most comprehensive affiliate marketing analysis available on the market today and will help us drive revenue and operate more efficiently."

"Be Free's services help businesses find new customers through marketing partners, and measure the revenue generated directly through these partnerships," said Gordon Hoffstein, Chairman and Chief Executive Officer of Be Free, Inc. "The Coremetrics service gives Be Free's customers the ability to measure the lifetime value and ROI of the customers acquired through the Be Free channel – beyond just the transactions flowing directly through the Be Free service. With this module, our customers have a closed-loop solution to measure the long-term success of their performance-based marketing."

Be Free's industry-leading BFAST^® service allows a business to manage and track strategic partners and affiliates, and compensates the selling partners based on performance. Be Free will extend the capabilities of the BFAST service by integrating it with Coremetrics' Core Data Platform and eLuminate Commerce Web analytics services. Coremetrics' Core Data Platform is a data warehouse of comprehensive and accurate online customer behavior for analysis using eLuminate Commerce, custom reporting by Coremetrics, and integration with third-party applications.

"In today's economy, companies cannot afford to spend marketing dollars unless they know there will be a significant return on investment," said Scott Kauffman, President and CEO of Coremetrics. "Affiliate marketing programs can be an efficient means of driving revenue, but only if the results are effectively measured and analyzed. Our customers will benefit greatly from this partnership because this is the first solution that allows a company to drill down on affiliate relationships – and really understand which partners deliver the best customers over time. There is a tremendous need in today's market for this level of analysis, and we are pleased to enter into an exclusive agreement with Be Free " the uncontested leaders in affiliate and partner marketing."

About Be Free, Inc. (Nasdaq: BFRE)
The Be Free Marketing Platform allows online businesses to attract, convert and retain customers easily and cost-effectively. The company provides a uniform system for tracking, managing, measuring and analyzing all of a business's online marketing programs. These services are hosted, allowing a business to deploy its marketing programs rapidly, without placing time intensive and expensive demands on its own technical resources.

With Be Free's industry-leading BFAST^® services, businesses manage and track strategic partners and affiliates – compensating these selling partners based on their performance. Be Free's BSELECT™ service allows a business to convert visitors to loyal customers by recommending relevant products or content in real time. For more information about Be Free and its products and services, visit www.befree.com.

About Coremetrics
Coremetrics is a leading web services provider of clickstream analysis solutions that enable companies to develop a comprehensive understanding of all visitor and customer interactions with their online channels. The Coremetrics data capture, storage and decision-support system provides corporations with essential tools to increase online sales, maximize marketing ROI, and optimize site design, resulting in dramatic profitability improvements across their online initiatives. Customers include Ann Taylor, The Columbia House Company, GMAC Insurance, Hanover Direct, Nortel Networks, Sundance Catalog Company, and Wilsons Leather. Coremetrics is headquartered in San Francisco with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.