Press Releases

Coremetrics Selected by Nortel Networks to Improve Customer Satisfaction

Global Leader in Networking and Communications Solutions Will Leverage In-Depth Online Customer Data to Improve Site Usability

SAN FRANCISCO – November 26, 2001 – Coremetrics™, a leading provider of data-driven business intelligence solutions, today announced that Nortel Networks has selected Coremetrics to provide customized data capture and storage services for the family of Nortel Networks corporate Web sites. Coremetrics will capture visitor activity data from the Nortel Networks corporate Web sites to provide the company with a complete source of information about online customer behavior. Nortel Networks will leverage Coremetrics' customized data capture technology and the Core Data Platform™ to improve Internet business performance and increase overall customer satisfaction.

"In-depth customer knowledge is the cornerstone of any successful enterprise, and Nortel Networks has established global leadership by focusing intensely on customer needs," said Scott Kauffman, president and CEO of Coremetrics. "We are pleased that an industry leader like Nortel Networks has selected our technology to help understand customer behavior, and we are dedicated to helping them leverage the Internet to improve customer satisfaction across all sales channels."

Coremetrics will gather online customer data directly from the visitor's browser, recording interactions in real-time as the visitor browses the wide range of Nortel Networks Web site properties, which include product configuration engines and customer support applications in addition to Nortel Networks' primary corporate web site. Online customer behavior will be collected in a centralized manner across five different Nortel Networks Web applications dispersed over nine different Nortel domain names. To effectively deliver this solution, Coremetrics will integrate its browser-based data collection technology across a wide range of Nortel Web platforms, including Trilogy, BroadVision, and Verity. Without Coremetrics, it would be virtually impossible to capture detailed information about Nortel Networks' customer's Web behavior in an accurate and consolidated manner across this wide range of technical platforms and Web domains, which are geographically dispersed in Texas, California, North Carolina, and Canada. The detailed customer information will be stored in the Core Data Platform, a hosted data warehouse of complete and accurate online customer data. Coremetrics will take information from the Core Data Platform and deliver it to Nortel Networks each night for in-depth analysis of Web site usability and performance.

About Coremetrics
Coremetrics is a leading web services provider of clickstream analysis solutions that enable companies to develop a comprehensive understanding of all visitor and customer interactions with their online channels. The Coremetrics data capture, storage and decision-support system provides corporations with essential tools to increase online sales, maximize marketing ROI, and optimize site design, resulting in dramatic profitability improvements across their online initiatives. Customers include Ann Taylor, The Columbia House Company, GMAC Insurance, Hanover Direct, Nortel Networks, Sundance Catalog Company, and Wilsons Leather. Coremetrics is headquartered in San Francisco with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.