Press Releases

Digital Impact^® and Coremetrics Partner to Offer Comprehensive Analytics Solutions to Enhance Online Direct Marketing Campaigns

Relationship Enables Companies to Develop, Execute, and Analyze Online Direct Marketing Campaigns Based On a Complete Understanding of Online Customer Behavior

San Francisco and San Mateo, Calif., – August 21, 2001 – Digital Impact, Inc. (Nasdaq: DIGI), the premier provider of online direct marketing solutions for enterprises, and Coremetrics™, a leading provider of data-driven business intelligence solutions, today announced a partnership that offers companies a complete, end-to-end solution to drive revenue by enhancing online direct marketing campaigns fueled with the most accurate, comprehensive knowledge of online customer behavior. Under the terms of the agreement, Digital Impact and Coremetrics will join forces to integrate, market and sell their complementary services to enable businesses to execute highly targeted, measurable direct marketing campaigns that influence prospect behavior and deepen customer relationships.

Digital Impact's technology platform, Impact™, facilitates every aspect of online direct marketing within a single, integrated environment including data management, marketing campaign analytics, campaign management and message delivery. Under the terms of the agreement, Digital Impact will extend the capabilities of the Impact technology platform by integrating it with Coremetrics' Core Data Platform™ and eLuminate Commerce™ Web analytics service. Coremetrics' Core Data Platform is a data warehouse of comprehensive and accurate online customer behavior for analysis using eLuminate Commerce, custom reporting by Coremetrics, and integration with third-party applications, such as the Impact technology platform from Digital Impact.

"Companies with superior, actionable data about their online visitors can systematically formulate highly tailored promotions for their most valuable prospects and customers," said Scott Kauffman, president and CEO of Coremetrics. "This alliance offers tremendous value to our joint clients because Coremetrics gathers and provides comprehensive data on all aspects of customer online behavior, and now Digital Impact will leverage that data to further enhance the quality of online direct marketing campaigns."

"A deep understanding of all aspects of customer behavior is invaluable to marketers looking to consistently improve the quality of their online direct marketing campaigns," said Gerardo Capiel, chief technology officer of Digital Impact. "We are excited about partnering with Coremetrics to further enhance our direct marketing campaign analytics capabilities, by including data gathered from online activities beyond email marketing and offering our customers an even more robust solution."

About Coremetrics
Coremetrics is a leading web services provider of clickstream analysis solutions that enable companies to develop a comprehensive understanding of all visitor and customer interactions with their online channels. The Coremetrics data capture, storage and decision-support system provides corporations with essential tools to increase online sales, maximize marketing ROI, and optimize site design, resulting in dramatic profitability improvements across their online initiatives. Customers include Ann Taylor, The Columbia House Company, GMAC Insurance, Hanover Direct, Nortel Networks, Sundance Catalog Company,and Wilsons Leather. Coremetrics is headquartered in San Francisco with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

About Digital Impact
Digital Impact is the premier provider of online direct marketing solutions for enterprises, including market leaders such as Citibank, Dell Computer Corporation, MasterCard, and Hewlett-Packard. Digital Impact's solutions – Strategy, Customer Acquisition and Customer Marketing – enable corporations to create and deliver highly successful email marketing programs that drive revenue, influence behavior and deepen customer relationships. Digital Impact solutions provide deep customer insight and powerful execution through a combination of hosted web applications, messaging technology infrastructure and professional services.

Digital Impact is a member of the TRUSTe Privacy Program and works only with companies that are advocates of strict consumer privacy guidelines. Digital Impact was founded in October 1997 and currently has more than 300 employees in its Silicon Valley, Santa Monica, Dallas, Chicago, New York and London offices. The company is publicly traded on the Nasdaq Stock Market under the ticker symbol DIGI.

For More Information, Contact:
Shoshana Deutschkron, Digital Impact
650.356.3612 or shoshana@digitalimpact.com.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.