Press Releases

Chairman & Founder of Coremetrics to Keynote the Wharton MBA Adventures in Global Leadership Event

Number One Ranked Business School Selects Alumni Brett Hurt to Reveal Lessons of Entrepreneurialism at MBA Class of 2003 Welcoming Event

San Francisco, Calif., – July 27, 2001 – Coremetrics™, Inc. (www.coremetrics.com), a leading provider of business intelligence solutions, today announced that Brett Hurt, chairman and founder of Coremetrics, has been selected to keynote at the kick-off event for the Wharton Class of 2003 Preterm, this year themed "Adventures in Global Leadership." The Wharton School of the University of Pennsylvania has selected alumni Hurt to speak on lessons of entrepreneurship to the incoming class at this annual event. Wharton's MBA program is consistently ranked number one in the world by Business Week, and is frequently cited as the most effective in preparing graduates to lead organizations in a global business environment.

The Wharton Adventures in Global Leadership event takes place on Monday, July 30, 2001, in the Annenberg Center's Zellerbach Theatre and is expected to draw over 600 attendees. The Adventures in Global Leadership is an annual welcoming event for all students entering the MBA program and is designed to introduce students to alumni, faculty and staff. Hurt, the alumni keynote, will present an overview of life within the Wharton community and offer strategic insight about life as an entrepreneur after graduation from Wharton.

"The Wharton School is dedicated to developing leaders – our students leave the Wharton MBA program with the skills they need to lead organizations in a global business environment," says Wharton Graduate Vice Dean Anjani Jain. "The entrepreneurial spirit that Brett Hurt has displayed after his graduation from Wharton is a perfect example of the type of success our students can achieve when they leave Wharton."

The Wharton School is dedicated to the spirit of entrepreneurialism, and recently created the William and Phyllis Mack Center for Technological Innovation. As the umbrella organization for all of Wharton's technology management initiatives, the Mack Center will support the research and publishing activities of Wharton faculty members, create an endowed professorship and support a student-run conference. The Mack Center will include the Mack Program in Technological Innovation, which will encompass the Wharton Emerging Technologies Management Research Program, a high-level corporate learning network for senior executives and academic researchers guided by a cross-disciplinary group of senior Wharton faculty members and staff. The Mack Center will work in concert with Wharton's related initiatives, such as the Sol C. Snider Entrepreneurial Center and the Goergen Entrepreneurial Management Program.

Coremetrics Business Intelligence Solutions
Coremetrics' business intelligence solutions consist of a Core Data Platform™ and a Web analytics service, eLuminate Commmerce™. Coremetrics' Core Data Platform is a data warehouse of comprehensive and accurate online customer behavior for analysis using eLuminate Commerce, custom reporting by Coremetrics, and integration with third-party CRM and data mining applications. eLuminate Commerce is an award-winning Web analytics service that enables companies to understand customer behavior and make informed business decisions that decrease customer acquisition costs, increase customer retention and improve browser-to-buyer conversion ratios. eLuminate Commerce extracts granular customer data from the Core Data Platform to deliver business analysis that allows companies to quickly create customer segments, maximize marketing ROI, and improve online merchandising. Coremetrics' business intelligence solutions are complemented by a professional services team that delivers tailored data capture services, customized reporting and in-depth analysis that allow businesses to improve customer relationships within the online channel and across the enterprise.

About Coremetrics
Founded in May 1999, Coremetrics is a provider of data-driven business intelligence solutions that enable companies to improve interactions with their customers based on a complete understanding of online behavior. Coremetrics' data capture, storage and decision-support services provide a complete model of customer interaction online that is extensible for enterprise-wide use with third party Customer Relationship Management and data mining applications. Coremetrics' customers include The Columbia House Company, Hanover Direct, Sundance Catalog Company, Walmart.com and Wilsons Leather. Coremetrics is headquartered in San Francisco with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

About the Wharton School
The Wharton School is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the nation, Wharton is dedicated to creating the highest value and impact on the practice of business and management worldwide through intellectual leadership and innovation in teaching, research, publishing, and service. Wharton's MBA program is consistently regarded as one of the finest in the world and is frequently cited as the most effective in preparing graduates to lead organizations in a global business environment. Wharton has approximately 4,600 undergraduate, MBA, and doctoral students, more than 8,000 participants in its executive education programs annually, and an alumni network of more than 75,000 worldwide, including more than 8,000 on the West Coast.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.