Press Releases

Hanover Direct, Inc. Selects Coremetrics™ to Provide Detailed Analysis of Online Customer Behavior

Leading Cataloger Gains Insight on Customer Activity for Nine of its Retail Sites Including Domestications, Gump's and The Company Store

San Francisco, Calif., – May 14, 2001 – Coremetrics™, Inc. (www.coremetrics.com), a provider of data-driven business intelligence solutions, today announced that Hanover Direct, Inc. (AMEX:HNV) has selected Coremetrics to provide detailed analysis of online customer behavior for nine Hanover Direct sites including Domestications, Gump's and The Company Store. Hanover Direct, Inc. provides branded merchandise to more than four million consumers through its web sites and catalogs. Hanover Direct has implemented Coremetrics' suite of business intelligence services to improve interactions with customers based on a complete understanding of online consumer behavior.

Hanover Direct is currently using eLuminate Commerce™ to determine ROI on search string referrals, affiliate relationships and banner advertisements for seven of its Web sites: Domestications, Gump's, International Male, Improvements, Silhouettes, The Company Store, and Undergear. Hanover Direct is also in the process of implementing the Coremetrics' award-winning Web analytics service on two additional retail Web sites: Encore and Domestications Casa.

"We evaluated several business intelligence solutions and found that Coremetrics delivered the most comprehensive reports, as well as gave us customer information that was aligned with the offline catalog world," said Jonathon Kapplow, corporate internet marketing manager for Hanover Direct, Inc. "It is imperative to our business that we have the insight to better understand our customers and determine where our marketing dollars are best spent. With eLuminate Commerce, we are able to analyze our data and accurately pinpoint our marketing effectiveness, all while cutting overall expenditures and increasing sales."

Coremetrics' business intelligence solutions include the outsourced creation and management of the Core Data Platform™, a data warehouse of complete and accurate online customer information for Web-specific analytics or extension to CRM and data mining applications, and eLuminate Commerce, an award-winning Web analytics service that enables companies to understand what influences customer behavior online. eLuminate Commerce leverages customer data from the Core Data Platform to deliver reports that allow businesses to analyze detailed segments of customer interactions online in efforts to lower acquisition and retention costs, increase browser-to-buyer conversion ratios, and improve ROI on marketing and merchandising campaigns. Coremetrics' Core Data Platform and eLuminate Commerce solutions are complemented by an expert Professional Services Organization with proven expertise to exploit the full power of information for improving customer relationships within the online channel and across the enterprise.

For companies like Hanover Direct that own and manage multiple Web properties, the Coremetrics solution is especially compelling because it provides a standard and consistent measurement upon which to gauge performance of the nine Hanover sites. Furthermore, Coremetrics' technology is compatible with a wide range of e-commerce and back-end platforms, so its integration and maintenance requirements are significantly reduced. Coremetrics' suite of business intelligence solutions provides a compelling time-to-market advantage and alleviates lengthy integration and costly maintenance burdens by centralizing data collection, storage and reporting in its outsourced Core Data Platform.

"In today's economy, it is essential that businesses validate every marketing dollar they spend," said Brett Hurt, president and CEO of Coremetrics. "Working with Coremetrics, multichannel businesses can easily measure the results of all marketing efforts and determine which customers are the most valuable. Perhaps more importantly, companies such as Hanover Direct can then leverage that valuable data to more effectively understand their cross-site and cross-channel strategies and how customers interact with their entire enterprise."

About Hanover Direct, Inc.
Hanover Direct, Inc. (AMEX: HNV) and its business units provide quality, branded merchandise through a portfolio of catalogs and e-commerce platforms to consumers, as well as a comprehensive range of Internet, e-commerce, and fulfillment services to businesses. The Company maintains a portfolio of catalogs and e-commerce web sites in home fashions, apparel and gift brands, including Domestications, The Company Store, Company Kids, Encore, Improvements, Silhouettes, International Male, Undergear, Scandia Down, and Gump's By Mail. The Company also owns Gump's, a retail store based in San Francisco. Each brand can be accessed on the Internet individually by name. Information on Hanover Direct, including each of its subsidiaries, can be accessed on the Internet at www.hanoverdirect.com.

About Coremetrics
Founded in May 1999, Coremetrics is a provider of business intelligence solutions that enable companies to improve interactions with their customers based on a complete understanding of online behavior. Coremetrics' outsourced data capture, storage and decision-support services provide a complete model of customer interaction online that is extensible for enterprise-wide use with third-party customer relationship management and data mining applications. Coremetrics is headquartered in San Francisco, California, with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, and Highland Capital Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics, eLuminate Commerce and Core Data Platform are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.