Press Releases

Wilsons Leather Selects Coremetrics™ to Capture Online Visitor Data

Largest Specialty Retailer of Leather Goods in the U.S. is using Coremetrics to Support Business Initiatives and Improve their Customers' Online Experience

San Francisco, Calif., – February 20, 2001 – Coremetrics™ (www.coremetrics.com), a provider of data-driven business intelligence solutions, today announced that Wilsons Leather has selected Coremetrics to capture, manage and analyze the company's online customer interaction data. Wilsons Leather is the largest specialty retailer of leather apparel in the United States. Wilsons Leather will leverage Coremetrics' in-depth analysis of online customer behavior to accurately measure and optimize the success of marketing initiatives and improve interactions with customers.

"We selected Coremetrics because it delivers comprehensive results in one location. The Coremetrics outsourced model allows both our marketing and IT staff to focus on their respective core competencies," said Rose Hamilton, Manager, e-commerce marketing at Wilsons Leather. "Coremetrics' value was evident within the first few weeks of analyzing the data. We were able to understand performance of various online advertising campaigns and took immediate action to redirect our efforts for maximum ROI."

Coremetrics' business intelligence solutions include the outsourced creation and management of the Core Data Platform, a data warehouse of complete and accurate online customer information, and eLuminate Commerce, an award-winning Web analytics service that enables companies to understand what influences customer behavior online. eLuminate Commerce leverages customer data from the Core Data Platform to deliver reports that allow businesses to analyze detailed segments of customer interactions online in efforts to lower acquisition and retention costs, increase browser-to-buyer conversion ratios, and improve ROI on marketing and merchandising campaigns.

"We help our clients create better e-commerce sites for their customers. Wilsons Leather is a great example of a multichannel retail leader that wants to deliver a customer-oriented online shopping experience," said Brett Hurt, President and CEO of Coremetrics. "With Coremetrics' solutions, Wilsons Leather will be able to interact more effectively with their customers and optimize their marketing initiatives to bring in the best customers as efficiently as possible."

About Wilsons Leather
Wilsons Leather is the largest specialty retailer of leather apparel. As of February 3, 2001, Wilsons Leather operated 573 retail stores in 44 states, Canada, and England, including 468 mall stores, 74 outlet stores, and 31 airport locations. In addition, the company operates 39 premium travel products and accessories stores in 6 states and Guam under the El Portal and California Luggage Outlet names. The company's e-commerce site at www.wilsonsleather.com offers leather apparel and accessories, as well as company background and financial information.

About Coremetrics
Founded in May 1999, Coremetrics is a provider of business intelligence solutions that enable companies to improve interactions with their customers based on a complete understanding of online behavior. Coremetrics' outsourced data capture, storage and decision-support services provide a complete model of customer interaction online that is extensible for enterprise-wide use with third-party customer relationship management and data mining applications. Coremetrics' customers include GMAC Insurance Online, Sundance Catalog Company, Walmart.com and Wilsons Leather. Coremetrics is headquartered in San Francisco, California, with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, Highland Capital Partners and TiNSHED. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate Commerce are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.