Press Releases

Coremetrics™ Launches Professional Services Organization to Provide Advanced Analysis of Critical Business Intelligence Data

Multichannel Companies Can Now Accurately Understand How Online Interaction Affects Sales and Customer Satisfaction Across the Enterprise

San Francisco, Calif., – February 20, 2001 – Coremetrics™ (www.coremetrics.com), a provider of data-driven business intelligence solutions, today announced the availability of advanced data services through the company's newly formed Professional Services Organization. The most recent addition to the company's line of business intelligence and decision-support services, the Professional Services Organization will provide Coremetrics' clients with customized data capture, reporting, analysis, and data delivery.

According to analyst forecasts, 25 percent of purchases—both on-and offline—will be made or influenced online by 2005. Additional analyst findings show companies that harness cross-channel data about their customers' buying and shopping patterns experience annual sales and profit growth rates of five to ten percent. But fewer than one in five companies are able to track customer behavior across sales channels. Coremetrics' Professional Services Organization bridges the gap between raw data and actionable business insight with expertise that exploits the full power of information for improving customer relationships within the online channel and across the enterprise.

"The next wave of innovation in improving customer relationships is being driven by the Internet, but it's not about disintermediation," said Kirsten Cloninger, Internet commerce analyst at Cahners In-Stat Group. "It's about businesses leveraging the power of the Internet as a barometer of consumer behavior, and then using that insight across every sales and customer service channel. To profit from having a holistic view of its customers, a company must first integrate Web visitor intelligence with customer information from its traditional channels. Coremetrics provides rich online intelligence that can drive cross-channel customer analysis and target marketing programs for superior business results in this new multichannel world."

"The true value of Coremetrics' Professional Services Organization is made clear by how excited our clients are at the prospect of Coremetrics using the rich online data we collect to help improve their customer interactions within the Internet channel and across traditional sales channels," said Brett Hurt, President and CEO of Coremetrics.

"Several of the world's most trusted brands have already chosen Coremetrics to provide this critical analysis of their customers' online experiences. We have proven our ability to deliver rapidly deployed and cost-effective business intelligence solutions. We will also meet our clients' high standards in our professional services group as well with in-depth analyses specifically designed for their multichannel enterprises."

Professional Services engagements are designed to extract the fullest value from the Core Data Platform, a client-specific data warehouse of the most complete and accurate online customer information for making critical business decisions. Structured Professional Services engagements include Business Insight, which provides rigorous analysis and recommendations based on automated and custom reporting, as well as Data Insight, which tests critical business hypotheses through extraction and analysis of data collected by Coremetrics for the client. Custom data extension services are also available which allow online customer information to be combined with data from traditional channels for cross-channel analysis and marketing initiatives. These data extension engagements include services such as extraction, formatting and delivery of data for importing into the client's third-party CRM or data mining application.

About Coremetrics
Founded in May 1999, Coremetrics is a provider of business intelligence solutions that enable companies to improve interactions with their customers based on a complete understanding of online behavior. Coremetrics' outsourced data capture, storage and decision-support services provide a complete model of customer interaction online that is extensible for enterprise-wide use with third-party customer relationship management and data mining applications. Coremetrics' customers include GMAC Insurance Online, Sundance Catalog Company, Walmart.com and Wilsons Leather. Coremetrics is headquartered in San Francisco, California, with research and development offices in Austin, Texas. The company is privately held with funding from Accel Partners, General Catalyst, Highland Capital Partners and TiNSHED. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate Commerce are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.