Press Releases

Sundance Catalog Company Selects Coremetrics™ to Provide In-Depth Analysis of Online Consumer Behavior

eLuminate™ will Deliver Vital Business Intelligence to one of America's Preeminent Lifestyle Retailers and a Leading Direct Marketer of Unique Handcrafted Merchandise

San Francisco, Calif., – October 2, 2000 – Coremetrics™, Inc., the first comprehensive eMarketing intelligence ASP, today announced that the Sundance Catalog Company (www.sundancecatalog.com) has selected eLuminate™ as its Web visitor analysis service of choice. The Sundance Catalog Company, internationally recognized for its unique and eclectic mix of handcrafted items from artists of the American West and around the world, was established by Robert Redford in association with his Sundance Village community, located in the foothills of Utah's Mount Timpanogos. eLuminate is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior and accurately measures overall marketing and merchandising effectiveness.

Sundance Catalog will implement eLuminate in efforts to improve the online experience for its customers through a better understanding of how they use the Sundance Web site. eLuminate's customized segmentation reports will allow Sundance to identify its most valuable customer groups, and then target campaigns and product offerings directly to those customers in order to increase overall sales. Sundance will then be able to accurately measure the results of all online marketing campaigns and analyze those results to develop and improve future campaigns.

"It is imperative to our business that we have the insight to better understand our customers and analyze where our marketing efforts are best spent," said Jeff Wogoman, Internet development manager at Sundance Catalog. "Coremetrics provides an unmatched level of comprehensiveness in their ASP-based Web visitor analysis service. With eLuminate, we will be able to analyze our data and accurately pinpoint marketing effectiveness, without the cost and integration headaches associated with enterprise software solutions. eLuminate will help us to offer a valuable, more relevant online experience for all Sundance customers."

"Smart online retailers such as Sundance Catalog realize the importance of understanding the browsing and buying behavior of their customers," said Brett Hurt, President, CEO and co-founder of Coremetrics. "Smart companies are also realizing the importance of outsourcing this kind of complex and mission-critical analysis of Web visitor data. We are delighted that Sundance has selected eLuminate as its Web visitor analysis service of choice and look forward to helping Sundance create a better online experience for their customers."

About eLuminate
eLuminate is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. eLuminate is quickly activated and enables online retailers to accurately measure overall marketing and merchandising effectiveness, lower customer acquisition costs, and increase lifetime customer revenue. eLuminate is the only service to provide customized segmentation reports, allowing online retailers to create rich profiles of consumer behavior that are the foundation of all successful direct marketing efforts. eLuminate's in-depth reports are based on best practice methodologies that profile all site visitors and correlate lead generation, customer acquisition and customer retention activities to provide a comprehensive view of the online consumer. Unlike competitive enterprise software solutions, eLuminate leverages patent-pending technology to deliver more relevant and accurate data and eliminates the need for costly IT integration, maintenance and cumbersome data management.

About Sundance Catalog Company
A member of the Sundance Group of Companies, Sundance Catalog was established by Robert Redford in 1989 and has become internationally recognized for its unique and eclectic mix of handcrafted items. Redford established the Sundance Catalog Company as a complement to his Sundance Village, a community he established in 1969 in the foothills of Utah's Mount Timpanogos as a center for exploration of art, nature and community. Redford's vision for the Catalog was to share with others the unique products admired and enjoyed by Sundance Village visitors. The Sundance Catalog furthers this mission by sharing Sundance's values, seeking to build long-term relationships with customers, and partnering with artists and craftspeople to provide a unique quality product. The Sundance Online efforts are an extension of this vision. Persons wishing to receive a catalog should call the Sundance Catalog's toll-free customer service number: 800-422-2770, or visit www.sundancecatalog.com. The company is headquartered in Salt Lake City, Utah.

About Coremetrics
Founded in May 1999, Coremetrics is an eMarketing intelligence ASP headquartered in San Francisco, California, with research and development offices in Austin, Texas. Coremetrics' flagship offering, eLuminate, is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. Coremetrics is privately held with funding from Highland Capital Partners, Accel Partners, Volpe Brown Whelan & Co., Garage.com, Constantin Partners and Selby Venture Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.