Press Releases

Walmart.com Selects Coremetrics™ as eMarketing Intelligence Service Provider of Choice

Walmart.com Chooses Coremetrics' eLuminate™ Service to Lower Customer Acquisition Costs and Increase Lifetime Customer Value

San Francisco, Calif., – May 30, 2000 – Coremetrics, Inc., the first comprehensive eMarketing intelligence ASP, today announced Walmart.com, the online division of the leading offline U.S. retailer, has selected eLuminate™ as its Web visitor analysis service of choice. eLuminate is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. eLuminate is an outsourced solution that can be quickly activated and enables online retailers to easily identify customer value and accurately measure overall marketing effectiveness.

Walmart.com will activate eLuminate in efforts to lower customer acquisition costs through determining marketing ROI and increase lifetime customer value by identifying what on-site merchandising content most effectively drives commerce. eLuminate will play a vital role in Walmart.com's efforts to provide the same high standards of customer service, quality and value found in the company's "brick-and-mortar" stores where more than 90 million customers shop weekly. As new products and services are added to the Walmart.com site, eLuminate will seamlessly scale to ensure that the company's marketing team has immediate access to relevant and accurate site visitor data.

"Walmart.com is anticipating significant growth in the coming months," said Greg Penner, Vice President of Business Development at Walmart.com. "We are committed to providing a level of customer service and satisfaction online that matches our offline stores. We selected eLuminate because it provides insight to the online consumer that is not available from any other service provider. Equally important was the fact that Coremetrics has designed a back-end that can easily scale as our site grows. We believe Coremetrics is providing a world-class solution for online retailers."

"We are very excited about our alliance with Walmart.com," said Brett Hurt, President and CEO of Coremetrics. "There is a real need in today's market to understand how online consumers are behaving and what drives online sales. Our partnership with Walmart.com is great validation of our outsourced business model and highly scalable technical back-end. Through insight and understanding of online marketing efforts, eLuminate will enable major online retailers like Walmart.com to achieve a sustainable, competitive advantage."

About eLuminate
eLuminate is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. eLuminate is quickly activated and enables online retailers to accurately measure overall marketing and merchandising effectiveness, lower customer acquisition costs, and increase lifetime customer revenue. eLuminate is the first service to provide customized segmentation reports, allowing online retailers to easily identify the value of their visitors by analyzing groups of customers and browsers based on user-defined criteria. eLuminate's in-depth reports are based on best practice methodologies that profile all site visitors and correlate lead generation, customer acquisition and customer retention activities to provide a comprehensive view of the online consumer. Unlike competitive enterprise software solutions, eLuminate leverages patent-pending technology to deliver more relevant and accurate data and eliminate the need for costly IT integration, maintenance and cumbersome data management.

About Walmart.com
Based in Palo Alto, California, Walmart.com (www.Walmart.com) is an independent company with a separate board of directors and management team. Walmart Stores, Inc. (WMT) maintains a majority interest in Walmart.com and majority representation on the board. Walmart.com was established earlier this year by Walmart Stores, Inc. and Accel Partners, a leading venture capital firm in California's Silicon Valley, to accelerate the development of Walmart's Internet and E-Commerce programs.

About Coremetrics
Founded in May 1999, Coremetrics is an eMarketing intelligence ASP headquartered in San Francisco, California, with research and development offices in Austin, Texas. Coremetrics' flagship offering, eLuminate, is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. Coremetrics is privately held with funding from Highland Capital Partners, Accel Partners, Volpe Brown Whelan & Co., Garage.com, Constantin Partners and Selby Venture Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.