Press Releases

Coremetrics™ Invests Nearly $8 Million in Technology Infrastructure to Deliver Highly Scalable eMarketing Intelligence Service

Coremetrics Signs Agreements with Aperian, Cubix, EMC, Foundry, Oracle, Protegrity and Sun Microsystems to Provide a Scalable, Robust and Secure eMarketing Intelligence Service

San Francisco, Calif., – May 9, 2000 – Coremetrics™, Inc., the first comprehensive eMarketing intelligence ASP, today announced an investment of nearly eight million dollars in the company's back-end technical infrastructure. Coremetrics has integrated leading technology solutions from vendors such as Aperian, Cubix, EMC Corporation, Foundry, Oracle, Protegrity and Sun Microsystems to deliver a highly scalable, robust and secure eMarketing intelligence service for online retailers. High traffic Web sites such as Lucy.com, Petstore.com and ToysRUs.com are among more than 40 e-commerce companies who rely on Coremetrics' technical infrastructure to obtain comprehensive eMarketing intelligence reporting.

The Coremetrics technical infrastructure consists of three main components: Data Collection, Data Storage and Back-Up, and Data Security. The three components are tightly integrated to deliver eLuminate™, a highly scalable, comprehensive service that effectively tracks and analyzes online consumer behavior. Coremetrics' fusion of these leading technologies further establishes eLuminate's service model as the most relevant and cost-effective solution for gaining insight into online consumer behavior.

"Addressing the issues of scalability and security are both important for our customers and vital to the adoption of the ASP model by top-tier e-commerce sites," said Brett Hurt, President and CEO of Coremetrics. "We have partnered with industry leaders in technology and dedicated a significant amount of resources to create a back-end that is highly scalable and ensures the most reliable and secure service for all of our customers."

Coremetrics' Three Main Components
Coremetrics' data center operates from within an Aperian co-location facility. Aperian facilities are located directly on the Genuity (formerly GTE) backbone, which has OC-192 capacity, giving eLuminate customers access to the largest Internet bandwidth pipeline available in the world.

Data Collection—The Data Collection component captures key visitor data such as site referral, page and product browsing, shopping cart actions, registration and order processing. At the core of the Data Collection component is a server configuration of more than 100 Cubix servers with Foundry high-speed routers providing unlimited upward scalability. Cubix is a vendor of award-winning, high performance density servers with competitive superiority in the areas of fault-resilient packaging, processor density, and management. Foundry is a leading provider of high performance end-to-end switching and routing solutions. Each individual server running at 25 percent capacity is able to support an incoming data flow of nearly 50,000 page views per minute, delivering a highly scalable and reliable means of data collection.

Data Storage and Back-Up—Coremetrics has licensed technology from industry leaders EMC, Oracle and Sun Microsystems to deliver a robust data center that stores key visitor data and makes it readily available to the customer. Captured metrics are stored on three Sun Enterprise™ 10000 (also known as Starfire™) servers with the highly reliable and scalable Solaris™ Operating Environment, running the Oracle8i™ database. In addition to setting industry performance records, the highly reliable Sun Enterprise 10000 server is the world's single most scalable SMP system. Coremetrics' integration of Oracle's award-winning Internet Oracle8i database provides eLuminate customers with unmatched database functionality and scalability. Coremetrics employs EMC enterprise storage systems and back-up software as part of its redundant systems and multiple simultaneous backup to virtually eliminate the chance for data loss. EMC is the leader in enterprise storage systems, software and services. Additional leading vendor partners participating in Coremetrics' data storage and back-up architecture are Qualstar for AIT back-up tape drive solutions, Legato Systems for file management and back-up software, and Veritas for replication solutions.

Data Security—Coremetrics has partnered with Protegrity and VeriSign to ensure the maximum level of security for customer data. Data transferred to the Coremetrics database is protected from any unauthorized use with Protegrity's Secure.Data™ patented data-privacy technology, the preferred encryption solution for Oracle databases. eLuminate customers view reports in a password-protected area that is encrypted using SSL security from Verisign, the leading provider of Internet trust services.

"Coremetrics' use of EMC's Enterprise Storage solutions ensures the highest level of reliability and speed in managing, protecting and sharing vital eMarketing data," said Mark J. Vargo, Vice President of Product Marketing at EMC. "With EMC, Coremetrics has created an information infrastructure that is highly scalable and flexible, making eLuminate a viable solution for even the largest top-tier Web sites."

"Coremetrics' choice of the reliable and scalable Starfire server and Solaris Operating Environment is a significant benefit for companies that rely on eLuminate for delivering critical eMarketing intelligence data," said Steve Campbell, Director of Datacenter Product Marketing at Sun Microsystems. "Sun's Starfire servers are the ideal platform for growing ASP environments due to their dynamic domain partitioning capabilities and high performance characteristics."

About Coremetrics
Founded in May 1999, Coremetrics is an eMarketing intelligence ASP headquartered in San Francisco, California, with research and development offices in Austin, Texas. Coremetrics' flagship offering, eLuminate, is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. Coremetrics is privately held with funding from Highland Capital Partners, Accel Partners, Volpe Brown Whelan & Co., Garage.com, Constantin Partners and Selby Venture Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.