Press Releases

Coremetrics™ Wins "Best of" Award at Internet Commerce Expo (ICe) Boston 2000

Company's Innovative eLuminate™ Service Takes Honors in the Loyalty and Relationship Marketing Category

San Francisco, Calif., – April 3, 2000 – Coremetrics™, Inc., the first comprehensive eMarketing intelligence ASP, won the "Best of" Award in the Loyalty and Relationship Marketing category at last week's Internet Commerce Expo (ICe) in Boston. Coremetrics' eLuminate™, the industry's first complete Web visitor analysis service, received the honor based on technical and creative merit as well as overall market benefit. ICe is the country's largest show focused exclusively on the tools, products and services for business-to-business e-commerce.

Exhibitors at the ICe Boston 2000 show who introduced new products or services within the last six months were eligible to enter the ICe "Best of" Awards in one of four categories. All applicants were subject to a rigorous review process with a panel of judges comprised of technology editors, professors, and eBusiness innovators selected by the Massachusetts Interactive Media Council (MIMC) and ICe.

"Coremetrics' eLuminate is a dream come true for Web marketers who are responsible for ROI analysis, e-retailing, and customer acquisition and retention," said category judge Tricia Woods, President of Sparkatects, Inc., a Boston-based Internet strategy and Web marketing consultancy. "The service unequivocally addresses the needs of eMarketers in a fashion that is truly innovative."

The goal of the ICe "Best of" Awards is to recognize businesses that have created a product or service considered unique to the marketplace as well as positively impacting the eBusiness environment. The "Best of" Awards were exclusively sponsored by MIMC.

"We are thrilled to have won such a prestigious award," said Brett Hurt, President and CEO of Coremetrics. "Winning this award demonstrates confidence from the industry in our innovative technology and unique approach to the eMarketing intelligence market."

"We're honored to award Coremetrics and eLuminate with an ICe 'Best of' Award," said Charlie Greco, President and CEO of IDG World Expo. "ICe Boston 2000 has been the launching pad for a number of significant new business-to-business e-commerce-related ventures, products and services. Congratulations to Coremetrics for being among the best."

Judges in the Loyalty and Relationship Marketing category were: Lauree Cameron, Founder, President and CEO, PerfectBlackDress.com; Dmitry Gurevich, Principal, Double Decker Studios; Matt Kelly, Features Editor, Mass High Tech; Arlene Hostrop, Boatscape.com; and Tricia Woods, Founder and President, Sparkatects, Inc.

About MIMC
MIMC is a non-profit trade association created to help support and build the interactive media industry in New England. MIMC members, more than 1,000 to date, include New England's leading developers, publishers, creative talent, e-commerce professionals, ISPs, technologists, entrepreneurs, and leaders in the interactive media industry. MIMC is a hotbed of industry influencers, next-generation thinkers and high-tech innovators. In addition to holding nearly 100 networking and educational events a year, MIMC advocates on legislative and regulatory issues of critical importance to its industry. More information regarding MIMC can be obtained through its Web site at http://www.mimc.org or by phone at 617-227-2822.

About Internet Commerce Expo (ICe)
The ICe conference and exposition will showcase eBusiness applications, tools, solutions and back-office products and services. ICe attracts an audience ranging from Fortune 500 executives and senior business managers to system administrators and Webmasters. Internet Commerce Expo, owned and managed by IDG World Expo, is expected to draw thousands of high-level attendees including business professionals and systems administrators. The official conference program sponsor is Scient Corporation. For additional conference information, please call 1-800-667-4423 or visit www.iceexpo.com.

About eLuminate
Based on industry-proven best practices, eLuminate is a comprehensive Web visitor analysis service that includes in-depth media analysis, merchandising analysis, and customized segmentation reporting—all integrated into a single, outsourced solution. Through patent-pending technology, eLuminate uniquely identifies both online browsers and buyers and intelligently tracks their lifetime behavior, providing online retailers with critical ROI analysis of marketing campaigns and in-depth lifetime analysis of all site visitors. eLuminate is the only service to provide customized segmentation reports, enabling online retailers to easily identify and target all customers and browsers. Unlike competitive enterprise solutions, eLuminate delivers more relevant and accurate data and eliminates the need for costly IT integration, maintenance and cumbersome data management.

About Coremetrics
Founded in May 1999, Coremetrics is an eMarketing intelligence ASP headquartered in San Francisco, California, with research and development offices in Austin, Texas. Coremetrics' flagship offering, eLuminate, is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. Coremetrics is privately held with funding from Highland Capital Partners, Accel Partners, Volpe Brown Whelan & Co., Garage.com, Constantin Partners and Selby Venture Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.