Press Releases

Coremetrics™ Launches eLuminate™

Company's Innovative eLuminate™ Service Takes Honors in the Loyalty and Relationship Marketing Category

San Francisco, Calif., – March 22, 2000 – Coremetrics™, Inc., the first comprehensive eMarketing intelligence ASP, today announced over 30 customers have selected eLuminate™ as their Web visitor analysis service of choice. eLuminate is the first service to analyze the relationship between lead generation, customer acquisition and retention activities to provide a unified view of the online consumer. eLuminate is a complete solution that can be implemented within days and enables online retailers to uniquely identify and profile all site visitors, determine campaign effectiveness and improve overall marketing strategies. (See corresponding Coremetrics Launch Release, March 27, 2000.)

"It is important for us to understand how our marketing and merchandising campaigns influence both browsing and buying behavior for every unique visitor," said Allyson Campa, President and CEO, BravoGifts.com. "We plan to use Coremetrics' eLuminate service to help us better determine which campaigns work and which do not."

"Coremetrics is the only eMarketing intelligence solution we have encountered that can provide us with lifetime analysis on the relationship between acquisition, conversion, and retention activities," said Amy Oates Fitzgerald, Director of Online Advertising, Ashford.com. "Their user interface also simplifies the analysis required to determine marketing and merchandising effectiveness."

"We are pleased that so many industry-leading Web sites have selected eLuminate as their eMarketing intelligence service of choice," said Brett Hurt, President and CEO of Coremetrics, Inc. "We view this as great validation of our service offering and look forward to working with our clients to help them provide a better shopping experience for their customers."

About eLuminate
Based on industry-proven best practices, eLuminate is a comprehensive Web visitor analysis service that includes in-depth media analysis, merchandising analysis, and customized segmentation reporting—all integrated into a single, outsourced solution. Through patent-pending technology, eLuminate uniquely identifies both online browsers and buyers and intelligently tracks their lifetime behavior, providing online retailers with critical ROI analysis of marketing campaigns and in-depth lifetime analysis of all site visitors. eLuminate is the only service to provide customized segmentation reports, enabling online retailers to easily identify and target all customers and browsers. Unlike competitive enterprise solutions, eLuminate delivers more relevant and accurate data and eliminates the need for costly IT integration, maintenance and cumbersome data management.

About Coremetrics
Founded in May 1999, Coremetrics is an eMarketing intelligence ASP headquartered in San Francisco, California, with research and development offices in Austin, Texas. Coremetrics' flagship offering, eLuminate, is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. Coremetrics is privately held with funding from Highland Capital Partners, Accel Partners, Volpe Brown Whelan & Co., Garage.com, Constantin Partners and Selby Venture Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.