Press Releases

• Keith Benjamin, Partner, Highland Capital Partners—Benjamin is a former Senior Internet Analyst with Robertson Stephens. While there, he launched Internetstocks.com, a leading online Internet investment research site. Benjamin also helped take public and/or has followed such leading Net companies as Amazon, Ask Jeeves, CNET, eBay, Priceline, StarMedia, Yahoo!, and others.
• Arthur Patterson, Founder and General Partner, Accel Partners—Patterson is a Silicon Valley VC authority who has been the lead investor/director in several market leaders' IPOs, including Broadbase, Interwoven, Portal Software, and UUNET/MCI-WorldCom. He has served as President of the Western Association of Venture Capitalists and as a Director of the National Venture Capitalist Association.
• Bong Suh, Founder and Former CEO, BuyDirect.com—Suh served as BuyDirect's CEO until its acquisition by Beyond.com in 1999 when he became the company's Vice President of Corporate Development. Prior to BuyDirect, Suh was Senior Vice President, Corporate Development for CNET and a mergers and acquisitions investment banker with Robertson Stephens & Co.

Appointed to Coremetrics' Board of Advisors (Alphabetically):

• David Farber, Online Privacy Expert—Farber is a professor of computer science at the University of Pennsylvania, currently on assignment as chief scientist with the Federal Communications Commission (FCC). He is also a Board of Directors member for the Electronic Frontier Foundation, and one of the most widely cited sources on Internet privacy issues in the media and academia.
• Guy Kawasaki, Founder and CEO, Garage.com—Kawasaki is the former chief evangelist of Apple Computer. He is a columnist for Forbes Magazine and author of seven books including Rules for Revolutionaries and How to Drive Your Competition Crazy.
• Peter Mellen, CEO and co-founder of Headlight.com—Mellen is an award-winning Web producer and has consulted on technology and Internet issues for National Geographic Television, Georgetown University, and the Washington Historical Society.
• Rich Petersen, Vice President and eMarketing Analyst, CS First Boston—Petersen covers Internet companies that provide marketing, advertising and related services for CSFB's Technology Group. He has held executive positions with Volpe Brown Whelan & Co. and DoubleClick, Inc.
• Mark Pincus, Chairman and Founder, Support.com—Pincus is the former CEO and co-founder of FreeLoader, the first Web-based push technology service. He has held executive positions with Columbia Capital, Telecommunications, Inc., and Lazard Freres & Co.

"In my six years of covering this space, I have not witnessed a more compelling effort to fill a very serious void for online merchants," said Coremetrics' Board member Rich Petersen. "Ever since the Internet became a viable marketplace, online marketers have been trying to find the answer to 'How do I understand my customers better?' Coremetrics finally gives eMarketers the Holy Grail they've been searching for."

"Coremetrics is the first company to address eMarketing issues in a customer-friendly way," says Coremetrics' board member, Bong Suh. "They have really hit the nail on the head by building a comprehensive and cost-effective eMarketing solution that is incredibly easy to activate and eliminates the need for IT support."

"The appointment of such notable industry pioneers and visionaries to Coremetrics' boards supports our view of the eMarketing opportunity," said Coremetrics President and CEO, Brett Hurt. "We plan to leverage the extraordinary knowledge and experience which our Board members possess to ensure that Coremetrics establishes itself as the bar-none leader in eMarketing services."

About Coremetrics
Founded in May 1999, Coremetrics is an eMarketing intelligence ASP headquartered in San Francisco, California, with research and development offices in Austin, Texas. Coremetrics' flagship offering, eLuminate, is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. Coremetrics is privately held with funding from Highland Capital Partners, Accel Partners, Volpe Brown Whelan & Co., Garage.com, Constantin Partners and Selby Venture Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.