Press Releases

Coremetrics™ Secures $15 Million in Second Round Funding

Highland Capital Partners and Accel Partners Invest in Next-Generation eMarketing Application Service Provider

San Francisco, Calif., – March 20, 2000 – Coremetrics™, Inc., a next-generation eMarketing application service provider, today announced the close of the company's second round of funding from investors Highland Capital Partners and Accel Partners. This $15,000,000 round was led by Highland and will be used to fund domestic sales and marketing initiatives, strategic partnership efforts and continued research and development. Previous investors in Coremetrics include Constantin Partners, Garage.com, Selby Venture Partners and Volpe Brown Whelan & Co.

"At Highland Capital Partners we look for exceptional management teams pursuing large market opportunities with compelling business solutions," said Keith Benjamin, General Partner of Highland Capital Partners. "We believe Coremetrics' insight in applying an ASP model for easily tracking and understanding emarketing data will allow it to deliver a comprehensive platform of compelling services for its online customers."

"At Accel Partners, we only invest in promising Internet start-up companies," said Arthur Patterson, General Partner and Founder of Accel Partners. "Coremetrics is the first company we've seen that is addressing the real problems marketers face in the online world. Coremetrics' powerful vision, compelling technology and talented management team strongly positions them for market leadership and success."

"We are extremely pleased that Highland and Accel, both premiere venture capital firms, share our vision of the eMarketing opportunity," said Brett Hurt, CEO and co-founder of Coremetrics. "Both firms have extensive relationships in the online retail market which complements our customer acquisition strategy. We also plan to leverage their investor presence in the business infrastructure arena to form long-term strategic partnerships. Our relationship with firms of this caliber is validation of the huge market opportunity we are addressing and I am confident we will rapidly establish market leadership to become the foundation for all eMarketing success."

About Accel Partners
Founded in 1984, Accel Partners has a history of excellence and innovation in the venture capital business. The firm is dedicated to partnering with outstanding management teams to build world-class internet and communications companies. With over $1.4 billion under management, Accel has a long legacy of helping entrepreneurs build highly successful companies. For more information, visit the Accel Partners Web site at www.accel.com.

About Highland Capital Partners
Founded in 1988, Highland Capital Partners is a leading venture capital firm focused on building companies in the Internet/E-commerce, communications and medical markets. With over $1 billion under management, Highland has worked with such Internet firms as Ask Jeeves, Be Free, Bolt Media, CheckFree, eToys, fatbrain.com, Gamesville.com, LivePerson, Lycos, Mainspring, MapQuest, Medscape, Mercata, NextCard, RoweCom, Send.com, Staples.com, WebLine Communications, and Wit Capital. For additional information, visit the company's Web site at www.hcp.com or call 1-617-531-1500.

About Coremetrics
Founded in May 1999, Coremetrics is an eMarketing intelligence ASP headquartered in San Francisco, California, with research and development offices in Austin, Texas. Coremetrics' flagship offering, eLuminate, is the industry's most comprehensive Web visitor analysis service that effectively tracks and analyzes online consumer behavior. Coremetrics is privately held with funding from Highland Capital Partners, Accel Partners, Volpe Brown Whelan & Co., Garage.com, Constantin Partners and Selby Venture Partners. To learn more about Coremetrics, visit the company's Web site at www.coremetrics.com or call 877-721-CORE.

Coremetrics and eLuminate are trademarks of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.