Clients

Success Stories

Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use IBM's Coremetrics products to optimize their online marketing. Our clients include many of the world's most respected and recognizable brands.

Here you will see a cross-section of the well-known brands we serve and a variety of case studies detailing the successes our clients continue to have using IBM's Coremetrics products.

What Our Customers Have To Say About Us

Robert Gilbreath
Calendars.com
Brad Nielsen
Melaleuca
Laura Sympson-Cornelius
Office Depot
Melissa Rothchild
CPA2Biz Inc.
Kevin Ranford
1-800-Flowers
Rachel Jacobsen
CustomInk
Jerri Helms
Zondervan
Kristina Nelson
University of Phoenix
Michael Ross
eCommera Limited
Matthew Bailey
Hanover Direct, Inc.
Cristina Soto
PETCO Animal Supplies
Dan Hippler
VEGAS.com
Harjeet Virdee
Cathay Pacific Airways
Matt Kritzer
L'Occitane en Provence
Ewald Hoppen
wehkamp.nl
Rob Brosnan
Seton Hall University
Optimizing Online Marketing, Part 1
Business Value, Part 1
Aha Moment, Part 1
Key Elements, Part 1
IBM Coremetrics Relationship, Part 1
Optimizing Online Marketing, Part 2
Business Value, Part 2
Aha Moment, Part 2
Key Elements, Part 2
IBM Coremetrics Relationship, Part 2

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Client Spotlight

“Because of the IBM Coremetrics data, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university.” – Senior Director of Strategic Marketing, Seton Hall University	“The IBM Coremetrics and [x+1] partnership has given us a means of reaching our customers more effectively and engaging them in a personal dialog that creates a better shopping experience for them and a lower cost per order for PETCO.” – Web Analyst, PETCO.COM	“I'm very impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications.” – Senior Web Analyst, wehkamp.nl
Case Study Industry: Education Solution: Social Media ROI By enabling Seton Hall to capture data on the Facebook interactions and perform a deep level of analysis, IBM Coremetrics is enabling the university to make more informed decisions regarding their marketing investment.	Case Study Industry: Retail Solution: Targeted Advertising Learn how PETCO used IBM Coremetrics AdTarget™, leveraging tagging that was already in place to tightly segment personalized banner ads, increasing Return On Ad Spend and reducing Cost Per Order as much as 64%.	Case Study Industry: Retail Solution: Targeted Email All wehkamp.nl’s customer emails are now personalised and largely targeted on the basis of customer website behaviour.

Recent Client Spotlight Case Studies

Hanover Direct
Industry: Retail Solution: Marketing Campaign Attribution, Paid Search Marketing
Hanover Direct (HDI) uses IBM Coremetrics attribution management to apply credit for traffic and sales across all channels. Results: HDI justified increased investment in paid channels and can differentiate sales driven by catalogs from incremental sales driven strictly by online programs.
Rodale (ad hoc analysis)
Industry: Media/Publishing Solution: Ad-Hoc Reporting
Rodale is using IBM Coremetrics Explore to identify hidden keywords (branded and non-branded) and to provide insight into key metrics, facilitate promotions across sites, and reveal information about sources of traffic.
Rodale (web analytics)
Industry: Media/Publishing Solution: Web Analytics
Rodale® Grows Revenue and Audience with High-Performing Content

L’OCCITANE EN PROVENCE
Industry: Retail Solution: Targeted Email
L’Occitane uses IBM Coremetrics LIVEmail and email marketing solutions from e-Dialog to achieve remarkable improvements. Results: the conversion rate is 17 times higher and the revenue per email is 25 times higher.
Orvis
Industry: Retail Solution: Personalized Recommendations
Orvis used Intelligent Offer to generate relevant recommendations and to reduce the time merchants spend on maintenance, while applying their own business rules. Results: Cross sell revenues rose 70%.
PETCO
Industry: Retail Solution: Web Analytics
PETCO engaged with Bazaarvoice and IBM Coremetrics and within two months, user reviews generated significant positive ROI. Results: Visitors who use product reviews convert at a 50% higher rate than other visitors and spend 60% more.

Seton Hall University
Industry: Education Solution: Marketing Campaign Attribution
Seton Hall used IBM Coremetrics attribution management to understand activities during the overall, lengthy recruitment cycle. Results: SHU has a clear understanding of which channels bring applicants in, which are used during the application process, and which result in conversion.
S&S Worldwide
Industry: Retail Solution: Targeted Emails
S&S tripled click-to-order conversion rate, achieved a 60% open rate, and generated impressive ROI with highly targeted emails.
Virgin Atlantic Airways
Industry: Travel Solution: Web Analytics / Strategic Services
IBM Coremetrics Strategic Services team worked with Virgin Atlantic Airways to identify key performance metrics and business goals, resulting in an on-time, successful implementation.

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